Vying to shape PR’s future

Vying to shape PR’s future
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A PR agency with a passion for ‘change-maker’ brands has officially opened up shop in Sydney.

New Future PR (NFPR) has been set up by door121.com.au and Lenna & Reach PR founder Elena Antoniou, account manager Jessica Colacino and account executive Graziella Caffo.

Antoniou (pictured) said: “At NFPR we align with brands that are not only creative and dynamic but also conscious of the way they conduct their business. Our team thrives on being creative, focused and results orientated. We not only believe in every one of our clients, but we aspire to use our skill set to effectively communicate the core messages of that brand or organisation.”

NFPR’s clients already include the RSPCA, Etiko, ReChusable, POL, Hansen & Gretel, Maiocchi, Arqi, Argan Life and Bite Beauty.

The agency has also launched a quarterly e-magazine, The Future Magazine, aimed at celebrating Australian creativity.

“The essence of the magazine is about celebrating change-makers, creatives and pioneers in their chosen fields,” said Antoniou. “Each issue will see a designer given the reigns to design the entire magazine, from every single font and photo to the position of the masthead.” 

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