Vying to shape PR’s future

Vying to shape PR’s future

A PR agency with a passion for ‘change-maker’ brands has officially opened up shop in Sydney.

New Future PR (NFPR) has been set up by door121.com.au and Lenna & Reach PR founder Elena Antoniou, account manager Jessica Colacino and account executive Graziella Caffo.

Antoniou (pictured) said: “At NFPR we align with brands that are not only creative and dynamic but also conscious of the way they conduct their business. Our team thrives on being creative, focused and results orientated. We not only believe in every one of our clients, but we aspire to use our skill set to effectively communicate the core messages of that brand or organisation.”

NFPR’s clients already include the RSPCA, Etiko, ReChusable, POL, Hansen & Gretel, Maiocchi, Arqi, Argan Life and Bite Beauty.

The agency has also launched a quarterly e-magazine, The Future Magazine, aimed at celebrating Australian creativity.

“The essence of the magazine is about celebrating change-makers, creatives and pioneers in their chosen fields,” said Antoniou. “Each issue will see a designer given the reigns to design the entire magazine, from every single font and photo to the position of the masthead.” 

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]