Unilever acquires T2 tea brand

Unilever acquires T2 tea brand

Unilever has announced it's entered into a definitive agreement to acquire Australian tea business, T2,  for an undisclosed amount.

B&T Magazine
Posted by B&T Magazine

T2 generated sales approaching $57 million for the 12 month period ending June 30, 2013.

Kevin Havelock, Unilever president for refreshment said, "T2 is a fast growing premium tea business with great potential. Unilever is the biggest tea company in the world with brands like Lipton – one of Unilever’s ‘billion-plus’ brands – available in more than 70 countries. This will allow us to bring the benefits of scale and access to new markets to the T2 business and for both businesses to share tea category expertise. 

The current T2 business operates 40 stores and its range of teas and tea wares are sold in restaurants throughout the country.

 Tea is a strategically important category for Unilever Australia, said Unilever Australasia chairman, Clive Stiff said, "Our Lipton and Bushells brands are two of Australia’s oldest and best loved tea brands … We know tea drinkers are increasingly looking for new and diverse tea flavours, so we are delighted to be bringing T2’s premium and exciting range into the fold. T2 is a great Australian success story – a story that we now intend to continue with Unilever.”

T2 founder and managing director, Maryanne Shearer, said the acquisition will help the brand reach its full potential. “We are delighted that we have found a home for T2 that has such a depth of knowledge of tea and has pioneered sustainability in the industry," she said.

Latest News

How start-ups and established companies can help each other
  • Advertising
  • Marketing

How start-ups and established companies can help each other

What do start-ups in your sector think about you? Can your work with and or fund a start-up as a means of escalating your momentum in digital innovation? Would an incubation strategy work for your company and why? These and other practical questions are the subject of an exciting  new forum on managing digital transformation better  called Daze […]

by B&T Magazine

B&T Magazine
New Aussie Site To Solve The Issues Brands Face With Social Media
  • Marketing

New Aussie Site To Solve The Issues Brands Face With Social Media

The answer to the age-old question of how to truly capture the value of customer advocacy could be about to be answered with today’s launch of an online social advocacy platform known as Recomazing.   Recomazing works by enabling friends to find, make and share business recommendations to their social contacts – saving everyone time and […]

LOUD Highlights Cruelty of Puppy Factories In Campaign for Animals Australia
  • Media

LOUD Highlights Cruelty of Puppy Factories In Campaign for Animals Australia

Having worked with Animals Australia for many years and brought the public’s attention to cruelty to animals through campaigns against live export, pig farming and battery hens, LOUD now launches their new campaign targeting puppy factories. The campaign “How Well do you Know Your Best Friend” launched on television Sunday night and will also include […]