The Australian seeks new marketing boss

The Australian seeks new marketing boss

Exclusive: The Australian is in the market for a new marketing manager after it was confirmed that Campbell Mitchell is to leave his role at News Corp.

Mitchell (pictured), who was awarded the PANPA  Marketer of the Year last year, is to return home to New Zealand for family reasons.

His most recent achievement was leading The Australian’s new brand campaign, Search | Know | More, aimed at bolstering its reputation for news, opinion and analysis.

Campbell was appointed to the role of general manager digital, marketing & retail sales at The Australian just over a year ago as part of the  News’ restructure.

Prior to that he was marketing and strategy director at NewsLocal, where he launched the division’s multi-award winning rejuvenation project, which News describes as "a successful 18-month ‘whole of business’ transformation project, informed by extensive research, and in collaboration with consumers, advertisers and internal stakeholders to rejuvenate all consumer and advertiser offerings."

In this role he also successfully rebranded a 100 year old heritage brand – Cumberland and Courier Newspapers – to NewsLocal.

"Campbell has been outstanding in his time at News – the work he’s done at The Australian and before that at NewsLocal, for which he won PANPA Marketer of the Year, has delivered enormous value to the company. We are extremely sorry to see him go and everyone wishes him the very best,” a News Corp Australia spokesperson told B&T.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]