The Australian Association of National Advertisers (AANA) has won the right to host the 2014 World Federation of Advertisers (WFA) Global Marketer week in Sydney.
It will be the first time since 1995 that the WFA Global Marketer Week has been hosted in Australia. The event in the past has attracted around 400 marketing professionals and has been hosted most recently in Brussels (2013), New York (2012) and Beijing (2011).
Previous conference speakers have included a roster of global chief marketing officers including AB InBev, Coca-Cola, Johnson & Johnson, Unilever and Visa.
The 2014 WFA Global Marketer Week in Sydney will be held in March with precise dates, details of speakers and events to be confirmed in the latter half of this year.