Word-of-mouth marketing agency Social Soup and innovative research house Pollinate have announced a further alignment under a new umbrella brand, The Influence Group (TIG)
Although both companies will retain their existing brands, the TIG will provide an integrated consultancy focused on increasing knowledge and the application of influence.
The group is co-chaired by Pollinate founder Howard Parry-Husbands and Social Soup founder Sharyn Smith (pictured), with Andrew Handosa appointed group business director for the group.
As well as providing thought leadership, TIG will offer brands an end-to-end solution to support the product cycle from idea to launch, with services including research, word-of-mouth and brand advocacy.
Handosa joins TIG from London-based brand and digital consultancy, Corporate Edge, where he was the lead creative Strategist. He has developed and launched multi-million dollar product portfolios for ZTE and Optus Group, managed large-scale integrated marketing campaigns as well as the brand transformation of Telstra.
“Influence is the most powerful way to change behaviour. With more than ten year’s experience in influence driven co-creation and hundreds of successful advocacy campaigns across three continents, we have proven that influence is a fundamentally better way to advertise ” said TIG Director Howard Parry-Husbands