The advertising legend responsible for putting a young Brad Pitt in his first commercial will visit Sydney next year to speak at the Global Marketer Conference.
The news provides soemthing of a coup for the Australian Association of National Advertisers (AANA) and the World Federation of Advertisers (WFA) who are staging the event.
Hegarty (pictured right) is co-founder of Bartle Bogle Hegarty (BBH), where he was responsible for ground breaking campaigns such as Levi’s ‘Launderette’ ad (see retro TVC below) and introduced the world to the phrase ‘Vorsprung Durch Technik’ for Audi.
Today, BBH employs over 1,000 people in offices in London, New York, Singapore, Sao Paulo, Shanghai, Mumbai and Los Angeles. Its client list includes Diageo, Unilever, Google and British Airways.
“BBH is one of the best creative agencies in the world and they have been at the forefront of advertising for over 30 years now. In an industry that has undergone such transformation, that staying power is a remarkable achievement,” said Sunita Gloster, AANA’s chief Executive Officer.
Hegarty will be one of seven renowned global marketers for what the organisers anticipate will be the strongest line-up of marketing talent ever assembled in Australia.