Retail optimism grows

Retail optimism grows
SHARE
THIS



More than half of Australian consumers believe the next 12 months will be a good time to buy things they want and need – a significant rise from retail sentiments last quarter, a new report has revealed.

According to findings from The Nielsen Global Survey of Consumer Confidence and Spending Intentions, 55% of people are optimistic about retail spending over the next year, up from 42% the previous quarter.

The report measures consumer confidence, major concerns and spending intentions among more than 29,000 Internet consumers in 58 countries.  

Despite a three point fall in Australian consumer confidence overall to 95 in Q4 2012, consumers signalled renewed hopes for a positive retail environment for 2013. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism.

Chris Percy, MD, Nielsen Pacific said: “Pleasingly, the survey results point to renewed hopes for a positive retail environment in 2013. Despite a slight drop in consumer confidence, the figures show a turning point in the financial stability of most Australians.

“The number of consumers signaling their intention to buy the things they want or need over the coming year indicates a shift to positive sentiment when it comes to consumer spending, helping retailers to breathe a sigh of relief.”

Nielsen analysis shows that consumer savings intentions dropped this quarter by 1% on last quarter, signalling that Australians continue to become more comfortable with spending.

“Globally, we have seen a drop in savings by three percentage points, and Australia is following that trend. Locally, retailers can breathe a sigh of relief as consumers become more comfortable with their discretionary spending.

“When asked how they will use spare cash after covering essential living expenses, one in four said they would buy new clothes and one in three intends to put their spare cash towards holidaying.”

Australian consumers also continue to be confident in their job prospects, with close to half (44%) anticipating employment opportunities would be “good” or “excellent” in the coming year – a one percentage point change from quarter three (45%).

Global consumer confidence saw a one point decline in the fourth quarter of 2012 to 91 when compared with quarter three, but an increase of two points from quarter four 2011.

Consumer confidence fell in Europe by three points (71) and one point in the United States (89), while Asia-Pacific (101) and Latin America (96) reported consumer confidence increases of one and two index points respectively. The Middle East/Africa fell four points to 96.

Of the 58 countries surveyed, North America posted the most significant decline in confidence over the past year, down 15 points to 71 in quarter four 2012.

Europe followed suit with confidence falling in 20 of 29 countries. The biggest European decline was reported in Belgium, down 14 points from last quarter to 74; while Greece fell by 11 points to 35.

While the Asia-Pacific region reported the highest levels of confidence overall, it still experienced declines in eight of its 14 markets in quarter four compared to quarter three 2012, with four-point declines in Hong Kong and Taiwan. 

Please login with linkedin to comment

Latest News

Bauer’s Cosmo Named Official Mardi Gras Media Partner
  • Marketing
  • Media

Bauer’s Cosmo Named Official Mardi Gras Media Partner

Bauer Media has announced Cosmopolitan magazine as an official media partner of the 2018 Sydney Gay and Lesbian Mardi Gras. COSMO’s Mardi Gras sponsorship will deliver a month-long celebration of activities in the Parade’s 40th anniversary year. In addition to the event sponsorship, COSMO is producing its second Pride Issue for March, on sale 5th […]

A Guide To Understanding Your Digital Marketer
  • Opinion

A Guide To Understanding Your Digital Marketer

In this guest column, Logie-nominated journalist, Leisa Goddard (main photo), who is also the managing director of media, PR and digital agency, Adoni Media, offers her personal guide to making your way through digital marketing buzzwords and gobbledygook… Do you feel as though your digital marketer speaks to you in a language you don’t understand? In today’s highly-competitive world […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine
Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter
  • Marketing

Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter

Seasoned meat supplier Farm Foods Butchers has rebranded its selection of sausages, burgers, meatballs and ready-to-cook meat products to appeal to the modern Aussie family. The 100 per cent family-owned and operated business based in Breakwater, Victoria worked with Sydney-based branding and packaging design company Tiny Hunter. Together, they created a brand which connects with […]

Animal Logic Shows Off New Website In Collaboration With Protein One
  • Marketing
  • Media

Animal Logic Shows Off New Website In Collaboration With Protein One

Aussie visual FX and feature animation studio Animal Logic has unveiled its new web experience – a reimagined website – in collaboration with Sydney digital agency Protein One. Animal Logic felt it was important to engage a local digital agency to represent its brand online. The company’s online personality was one that required a team […]

Raunchy Marathon Ad Causes Utter Confusion
  • Campaigns

Raunchy Marathon Ad Causes Utter Confusion

B&T likes to award the "dumbest ad of the day" with a 15-inch devon knob. And this would be a processed meats shoe-in.

by B&T Magazine

B&T Magazine
Red Agency Wins Bio-Oil PR Account
  • Marketing

Red Agency Wins Bio-Oil PR Account

Red Agency staff set to challenge for the record for most people to squeeze into a lift after winning Bio-Oil business.