Qantas looks to 'next generation' loyalty with card launch

Qantas looks to 'next generation' loyalty with card launch

Qantas frequent flyer members will start receiving their “next generation” card tomorrow with the ability to store foreign currency and withdraw cash at ATM’s worldwide among the new features.

The carrier announced in February that it had aligned with MasterCard to launch the chip-enabled card that will allow members to load funds from nine currencies and lock in exchange rates.

It can be used to make purchases anywhere that MasterCard is accepted with card holders earning one frequent flyer point per $1 of spend in foreign currency and one point per $2 spent in Australian dollars.

The card will be progressively distributed from tomorrow with all eligible members expected to be in possession of the card by the end of the year.

“When you consider all the different things it does, this really is the Swiss Army knife of cards,” Qantas chief executive Alan Joyce said.

“The feedback from our members since we first announced this new Qantas card has been fantastic. The concept of a single card to check-in for your flight, access lounges, store foreign currency and make purchases at home or overseas has really struck a chord.”

Qantas loyalty chief executive Lesley Grant predicted it would encourage more people to join the scheme.

She said there is now a “broad understanding” that the loyalty program extends beyond travel.

“The more useful the Qantas Loyalty program becomes the more we can drive growth,” she said. “Last financial year we exceeded our membership target by 200,000 to reach 9.4 million members and we are on track to reach 10 million in this financial year.”




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]