Australian of the Year nominee and magazine guru Ita Buttrose has signed on as the new ‘Health Sister’ for Priceline.
She joins Home & Away’s Ada Nicodemou in the role and will be integrated into a range of campaigns across the year, including a new Better Health campaign focussing on Aussie health issues.
Amanda Connors, marketing director, said: “We are thrilled to have Ita join us as an official Priceline ‘Health Sister’.
“We know health is really important to Australian women and our Better Health campaign is all about empowering them to take a proactive approach when it comes to their health.
“Ita is the perfect fit for this campaign and we’re looking forward to working with her on a number of exciting new initiatives over the coming months.”
The new Better Health push is an integrated campaign tin association with Seven show Better Homes and Gardens, and includes a multimedia and TVC element.
Buttrose added: “It’s great to be on board with a brand that really understands Australian women. I’ve been a Priceline Sister Club member for a couple of years so it’s fabulous to now have the opportunity to represent all Priceline sisters.”