PR grads share their internship 'horror stories'

PR grads share their internship 'horror stories'
SHARE
THIS



Public relations is a magnet for gregarious communication graduates due to its image as a sexy and glamorous occupation. The reality is anything but for PR interns.

A number of current and former interns used B&T’s survey ‘Adland: An Intern’s Perspective’ as a chance to air their grievances and to name-and-shame the “intern abusers”.

Of those who took part in the survey, 95% completed unpaid work in PR. Unpaid placements also ran much longer than paid ones.

Up to six months (38%) and up to two months (37%) were identified as the most common running times for unpaid placements within the PR industry.

It is important to keep in mind however that these arrangements may have occurred on a one or two day a week basis over that time period.

That duration is slashed to up to two weeks (50%) and one month or less (50%) for paid grad work.

The majority of comments which mentioned PR were also negative.

One participant said: “Long hours, unpaid labour. Was also made to use my own car and petrol and run errands all around the city every week without reimbursement for travelling costs. Overall terrible treatment from the PR industry.”

Another added: “I felt I was taken advantage of. My work experience lasted for 16 months but I had to wait another year before I was offered a full time paid graduate position.”

One person shared a story about travelling from Melbourne to Sydney for an unpaid internship within a prominent Sydney PR firm.  They covered all of their own travel and accommodation expenses and was left to organise the agency’s store room before being thanked for the “free labour” when the month was over.

Another said they were employed on condition that they complete a six-month unpaid internship. They were given $8 a day to cover transport costs but their work was charged out to clients at the rate of $200 an hour.

Andrea Kerekes, chief executive of Access PR, branded these situations “horror stories” and said PR firms need to realise that grads can be “valuable contributors”.

“The agencies think that they are offering more than they are receiving. Or at least can go to sleep at night pretending this is the case,” she said in her opinion piece. For more click here.

Interestingly, despite the horror stories, 58% of unpaid interns still said their placements were more valuable to themselves and not the employer.

Unpaid placements are also common place in media agencies, with 83% of survey respondents saying they completed unpaid internships within media agencies.

The most common duration for unpaid media placements was identified as up to two months and up to six months (33%) while 40% of paid placements ran for up to six months.

Half of those who undertook unpaid work were then offered paid employment.

Unpaid interns did however say that their employer benefited more than themselves (54%) the remaining 46% said they gained the most from their placements.

Katie Rigg-Smith, Mindshare CEO, told B&T last week that both parties, interns and agencies, need to manage expectations to ensure they are both benefitting. For more on her response to the figures click here.

These figures are pulled from the 300-plus responses to B&T’s report, for the full story click here.

See how the treatment of PR and media agency interns compares to digital and marketing.

Please login with linkedin to comment

Latest News

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]

BRICKX Builds Marketing Team With New Hires From Domain & Amaysim
  • Marketing

BRICKX Builds Marketing Team With New Hires From Domain & Amaysim

Property platform BRICKX has announced new marketing hires from Domain Group and telco Amaysim to support its growth. Asok Boopathy (pictured above) has stepped into the role of group director of product role at BRICKX, following two years as head of product at Domain. Boopathy has also previously worked at PayPal, Bigcommerce and Silicon Valley’s […]