On the day Adshel decided to take the hunt for the now world famous Kevin Bacon and Bradley the Lamb to the streets, the owners of the animals have denied the whole event has been a marketing stunt.
Earlier this month, the much-loved resident pets from The Grounds of Alexandria in Sydney, who made international news (see video below) and now enjoy a huge Facebook following, were stolen from their pen.
It was reported that two women and a man were captured on CCTV camera entering the cafe's grounds after midnight on Monday October 6 pinching the animals.
Now outdoor specialists Adshel has joined the search for Kevin Bacon and Bradley the Lamb, launching an out-of-home ad campaign offering a reward in order to bring home the animal celebrities.
Some eyebrows have been raised since the kidnapping as to whether the whole thing has been a marketing stunt by The Grounds to attract attention and more business.
However, when contacted by B&T this morning, general manager Michael Geban, efuted the claims, stating: "The whole thing about The Grounds is that it's a family place. These are our pets, so this was not a publicty stunt in any shape or form."
He added that with the help of Adshel, which approached him to help find the pair, The Grounds is determined to get them back.
“Kevin and Bradley are loved by many of us at Adshel so much so that Alba in our sales team took the cause on and ran with it. I was delighted with the idea as on the occasions I have visited the Grounds, Kevin has been so friendly and fun,” said Nicole McInnes, director of marketing at Adshel.
"We believe that taking the search to the streets through strategically placed panels in high profile locations will help to uncover information that will hopefully lead police to the missing animals that have become part of our Sydney community," she added.