Optus rewards volunteering with RockCorps

Optus rewards volunteering with RockCorps
SHARE
THIS



Optus has launched a new long-term social responsibility initiative which rewards young Australians with rock concert tickets for engaging in community service.

The telco has signed a three year partnership agreement with international volunteering organisation, RockCorps, in an effort to encourage youth volunteering and promote positive change at a local level.

The concept is this: People volunteer four hours of their time to improving areas in their communities, in return for a ticket to an exclusive music event, featuring big international and Australian acts. The initiative aims to “take the obstacles out of volunteering by making it simple and fun”.

RockCorps has instigated partnerships like this around the globe but this marks the first initiative for the organisation in Australia.

The organisation is “issue agnostic”, so its causes will range from those relating to the environment to those relating to poverty and education.

Nathan Rosenberg, head of brand and services, Optus told B&T: “We believe this event will be transformational when it comes to social responsibility and social marketing, and we hope that in ten years we will have seen billions of hours of change.

“Making a difference in people’s lives  is so core to the DNA of our brand. If you think about the history of where Optus started – a true challenger brand that stood up for Australian consumers and delivered real change, it’s something that’s always been there.

“We also have a groundswell of people at Optus who believe that we should contribute back to the world at large… Our customers and our senior management want us to be involved in things that contribute on a grander scale.”

Stephen Greene, RockCorps CEO said, “We believe in the power of youth to change the world, all they are lacking are the tools and opportunities to do so.

"Optus RockCorps provides those tools, rewarding youth with a money-can’t-buy concert ticket as well as a feeling of deep personal fulfilment that has led to 67% of participants volunteering all over again – for no reward at all.

"Since RockCorps’ first concert in New York in 2005, we have used music to inspire 145,000 people to volunteer over half a million hours, improving local communities in four continents."

More than 50 volunteering projects will be held across Sydney giving back 20,000 hours of volunteering in the lead up to the exclusive music concert. 

To celebrate the Australian launch, renowned anti-graffiti artist, Judd Shoppee will spend four hours today creating a large mural inspired by the themes of volunteering and music that will reveal the music artists who will play at the concert.

Operating since 2005, RockCorps' mission is to move a generation to change the world and has worked with partners worldwide in the US, UK, France, Israel and Latin America. Optus is proud to be the major partner in Australia. 

Please login with linkedin to comment

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.