Independent PR agency Fuel Communications has won Optus as a client and will be looking after the telco’s consumer and small/medium business PR.
Following a pitch, Fuel is now working with the Optus corporate affairs team to develop a core consumer PR strategy. Fuel will also work across Optus’ sponsorships and major campaigns.
Following a separate pitch, Fuel also won Optus’ small/medium businesses portfolio.
Mandy Galmes, managing director of Fuel Communications, said: “Our strategy is to grow the business with clients who value our strong insight, creative thinking and no nonsense approach. And, importantly, we want to partner with brands that provide innovative and challenging work for our team.
“The Optus win is extremely exciting. As one of Australia’s leading brands, there is an enormous amount of scope for PR campaigns that centre on brand engagement. We look forward to working with Optus as they transform into a customer centric business and challenge the traditional perception of telcos in this market.”