One Green Bean has been appointed as Westfield’s national PR agency following a two-month pitch process.
The win for One Green Bean will see them take the lead on all national consumer PR activity, along with supporting the 39 Westfield centres across Australia with local and community communications activity.
The Westfield account represents another big win for One Green Bean team, who will report to Westfield public relations manager, Anita Sulentic and general manager of marketing, Sarah Cleggett. Leading the Westfield account will be One Green Bean managing director, Matt Buchanan (pictured) and business director, Lauren Bailey.
Commenting on the appointment, Cleggett said: “We are very excited to start our partnership with One Green Bean. Their strategic insights and thinking, creativity and passion make them the perfect fit for Westfield."
Buchanan said: “We’re thrilled to have been appointed as Westfield’s PR agency and have the opportunity to work with such an iconic Australian brand, an inspiring in-house team and Westfield’s other agency partners. We look forward to making a real commercial difference to Westfield’s business during what is a significant time for the retail sector.”