Obama’s data marketer coming to Sydney

Obama’s data marketer coming to Sydney

The man behind Barack Obama’s 2012 ‘Obama for America’ campaign will speak at the 2013 ADMA Global Forum in Sydney.

Rayid Ghani (pictured) was chief scientist in data and analytics for the world-famous campaign for the US President’s re-election.

Jodie Sangster, ADMA CEO, said: “’Obama 2012’ was the most data-driven marketing campaign ever undertaken. We are delighted to have Rayid, the person responsible for the campaign data, coming over from the United States for the ADMA Global Forum and imparting his knowledge to Australian businesses.”

Ghani is one of four international speakers confirmed for the event.

The others are Nicola Millard, customer experience futurologist at BT in the UK, Joshua Goff, head of the Asia Pacific Consumer Marketing Analytics Centre at McKinsey & Company in Japan, and Husani Oakley, technology director at Wieden+Kennedy in New York.

The event, staged by the Association of Data-driven Marketing and Advertising, will take place at the Sydney Convention and Exhibition Centre from August 7 to 9.




Please login with linkedin to comment

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]