Obama’s data marketer coming to Sydney

Obama’s data marketer coming to Sydney
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The man behind Barack Obama’s 2012 ‘Obama for America’ campaign will speak at the 2013 ADMA Global Forum in Sydney.

Rayid Ghani (pictured) was chief scientist in data and analytics for the world-famous campaign for the US President’s re-election.

Jodie Sangster, ADMA CEO, said: “’Obama 2012’ was the most data-driven marketing campaign ever undertaken. We are delighted to have Rayid, the person responsible for the campaign data, coming over from the United States for the ADMA Global Forum and imparting his knowledge to Australian businesses.”

Ghani is one of four international speakers confirmed for the event.

The others are Nicola Millard, customer experience futurologist at BT in the UK, Joshua Goff, head of the Asia Pacific Consumer Marketing Analytics Centre at McKinsey & Company in Japan, and Husani Oakley, technology director at Wieden+Kennedy in New York.

The event, staged by the Association of Data-driven Marketing and Advertising, will take place at the Sydney Convention and Exhibition Centre from August 7 to 9.

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