News-in-brief: Monday January 13

News-in-brief: Monday January 13
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Pure Blonde Premium Lager has signed on as a major partner of the 2014 Santos Tour Down Under.

“We are looking forward to welcoming the world’s best cyclists and all cycling fans to Adelaide this January with an icy cold Pure Blonde,” Alastair McCausland, Pure Blonde marketing manager said.

This summer has been exciting for Pure Blonde as it is also named rights sponsor of the penultimate fifth stage from McLaren Vale to Willunga on Saturday, 25 January.

 

Coles and Adlux have teamed up to help power the supermarket’s customer loyalty toolbar. The marketing and technology specialists will now run the loyalty toolbar and the partnership with Coles demonstrates the company’s maturity within the Australian market. The Coles flybuys browser toolbar, provided by Rakuten, is downloaded by loyalty program members enabling them to earn points and exclusive offers as they search online.

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