Myer pull strategic says DKM Blue

Myer pull strategic says DKM Blue
SHARE
THIS



DKM Blue has confirmed its decision to pull 12 Ambassador Clothing retail outlets and consignments from Myer is not linked to the public backlash to comments made by the retail giant’s CEO Bernie Brookes.

Myer has been engaged in damage control this week and has issued an apology over Brookes ill-considered comments about the national disability insurance scheme (NDIS), when he remarked that the government’s NDIS levy will hurt retail sales.

DKM Blue, a leading promotional merchandise company, recently purchased Ambassador Clothing, the driving force behind big name labels like Zambelli, Nic Green, Cassini and Ambassador Corporate.

The company told B&T that the decision to take Ambassador outlets out of Myer has been on the cards and is part of DKM's repositioning of the brand in the retail market rather than a reaction to the Brookes’ controversy.

DKM founder Dorry Kordahi (pictured) said the move is an attempt to cut overheads as it changes the model of the brand to online.

The company added that “it will retain Ambassador Clothing’s traditions, expertise and some key personnel but plans to reinvigorate the company by replacing the 12 retail outlets and consignments in Myer with a significant online  presence."

DKM Blue said it will help the brands to leverage the latest trends in retail and also to diversify into the corporate uniform market.

It also revealed that while a focus on Australian made goods will be maintained, DKM Blue’s supply chain in the likes of China, India and Italy will be utlised.

"By utilising manufacturers abroad DKM Blue will enable these iconic brands to meet the demands of the constantly changing face of the marketplace."

Please login with linkedin to comment

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Alexa Skill Launches In Alexa Skills Store
  • Media
  • Technology

Fox Sports Alexa Skill Launches In Alexa Skills Store

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]