Energy drink Mother is making sure it’s dress appropriately for ritzy clubs and bars, changing up its packaging exclusively for specific venues.
Unveiling a sleek, classic look the Premium 250mL Mother Can was designed for licensed bars, nightclubs, restaurants and venues.
“We’re excited to roll out Mother in a premium can format for our licensed customers and consumers,” Pamela Wyatt, marketing manager for the Mother brand, said.
“When the sun goes down and people out and about are looking for something that little bit special, the new Mother energy drink Premium Can is a great choice.”
As well as the roll out of the Premium Can, Mother will be a specially designed Mother Energy fountain gun, providing bar staff and other on-premise staff with an easier way of serving.