Missing the content marketing target

Missing the content marketing target

Are Australian companies’ content marketing efforts missing the mark? A new infographic by Curated Content investigates the question.

B&T Magazine
Posted by B&T Magazine

The infographic (below) is based on data from the Content Marketing Institute’s November report and ADMA’s ‘Content Marketing in Australia 2014’ study.

Cath Pope, managing director Curated Content, said: “The commitment to content marketing is clear, but our infographic shows four clear areas where marketers are getting it wrong.”
“Firstly, Australian marketers aren’t making the right blend of written and visual content,” Pope said.

“They are focussing on written content and not using enough visual products.”

For more missteps see below: