Magnum PR has picked up the PR account for Sydney’s Broadway Shopping Centre.
The centre has appointed the agency, following a competitive pitch, in a bid to increase its mainstream media appeal.
Adeline Chin, senior marketing manager at Broadway Shopping Centre, said: “We’re very happy to welcome Magnum PR to the Broadway team. This is an exciting time for the centre with PR being of increasing focus.
“We’re looking forward to working together to generate widespread exposure of the centre and its retailers as well as inviting more Sydney-siders to share in the unique Broadway Shopping Centre experience.”
Magnum will work closely with the centre’s brand agency, Onement.