Long-running unpaid placements a marketing norm

Long-running unpaid placements a marketing norm

More than 90% of marketing internships are unpaid and non-remunerated placements run up to six times longer than paid, B&T research has found.

The most common running time for a paid marketing internship is one month or less (50%) but that duration explodes to up to six months for unpaid placements.

More than 42% of unpaid marketing interns said their placements ran for up to six months, but it is important to keep in mind that longer-running posts may have run for one to two days a week.

Overall, of the marketing interns who took part in B&T’s survey, 92% were unpaid and only 8% were paid.

When asked who their time was more valuable to, 51% of unpaid interns identified their employers and 49% said they gained more from the time than the company which hosted them.

“I feel to a point it was a waste of time because it does not really guarantee a job after you finish the internship,” said one person who had completed a marketing internship.

More than 53% of unpaid interns said their placements did not lead to offers of paid employment while 46.51% said they did. It was 50/50 for grads who undertook paid placements.

Benefits of unpaid work within marketing departments included the chance to decide if on right career path (21.5%), to practice and acquire skills (25%), to network (26%) and better understanding of the business (28%).

Paid marketing interns said the perks of their placements included the chance to acquire and practice new skills (25%) and to help them decide they were making the right career decision (75%).

“The internships I completed definitely benefitted my career,” says another survey respondent who did placements within marketing departments as well as in PR and advertising.

“Without sounding too clich√©d it provided me a foot in the door and allowed me to make connections with industry folk and key media faces.

“However, I also feel it was extremely beneficial to the employer as well, as they could palm off admin heavy jobs such as contacts lists and databases that need updating.”

These figures have been pulled out of the 300-plus responses to the ‘Adland: An Intern’s perspective survey’. To see the full story click here.

To find out how the treatment of marketing interns compares to digital click here. To see the reaction to the figures from adland chiefs click here.

Please login with linkedin to comment

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]


by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]