Long-running unpaid placements a marketing norm

Long-running unpaid placements a marketing norm
SHARE
THIS



More than 90% of marketing internships are unpaid and non-remunerated placements run up to six times longer than paid, B&T research has found.

The most common running time for a paid marketing internship is one month or less (50%) but that duration explodes to up to six months for unpaid placements.

More than 42% of unpaid marketing interns said their placements ran for up to six months, but it is important to keep in mind that longer-running posts may have run for one to two days a week.

Overall, of the marketing interns who took part in B&T’s survey, 92% were unpaid and only 8% were paid.

When asked who their time was more valuable to, 51% of unpaid interns identified their employers and 49% said they gained more from the time than the company which hosted them.

“I feel to a point it was a waste of time because it does not really guarantee a job after you finish the internship,” said one person who had completed a marketing internship.

More than 53% of unpaid interns said their placements did not lead to offers of paid employment while 46.51% said they did. It was 50/50 for grads who undertook paid placements.

Benefits of unpaid work within marketing departments included the chance to decide if on right career path (21.5%), to practice and acquire skills (25%), to network (26%) and better understanding of the business (28%).

Paid marketing interns said the perks of their placements included the chance to acquire and practice new skills (25%) and to help them decide they were making the right career decision (75%).

“The internships I completed definitely benefitted my career,” says another survey respondent who did placements within marketing departments as well as in PR and advertising.

“Without sounding too clich√©d it provided me a foot in the door and allowed me to make connections with industry folk and key media faces.

“However, I also feel it was extremely beneficial to the employer as well, as they could palm off admin heavy jobs such as contacts lists and databases that need updating.”

These figures have been pulled out of the 300-plus responses to the ‘Adland: An Intern’s perspective survey’. To see the full story click here.

To find out how the treatment of marketing interns compares to digital click here. To see the reaction to the figures from adland chiefs click here.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine