LivingSocial leverages database for QLD flood campaign

LivingSocial leverages database for QLD flood campaign
SHARE
THIS



LivingSocial has launched a campaign drive to help Foodbank Queensland raise vital supplies for people hit by last month’s flooding.

The group buying giant is leveraging its database to send out messages alongside its daily deals updates urging subscribers to give donations, and is covering the administrative costs of the effort as well.

The charity says it is desperately short of suppies for those affected by the flooding, and needs the donations urgently.

General manager Ken MacMillan said: “The Queensland floods have put significant extra demand on our resources and we’re running out of food.

“We assist over 300 local community groups and welfare agencies across Queensland with supplies. Normally that’s around 100,000 people per week, but judging by the floods of 2011 we’re likely to need assistance for more than 170,000. Without Foodbank Queensland’s resources people could go hungry.”

Adam Rigby, executive general manager of LivingSocial, said: “When we saw Foodbank Queensland’s plea on behalf of flood victims we knew we had to help. Group buying’s strength has always been about harnessing collective power.

“We have the scale to reach out to millions of Australian’s with direct and targeted communications.  We will be encouraging our members to assist Foodbank Queensland with a cash donation to help them carry out their work in Queensland.” 

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?