PR firm PPR and content marketing agency King Content have joined forces in a strategic partnership.
The deal will allow clients of the two Aussie-founded firms to access both companies’ expertise.
King Content’s team of 1,500 writers and editors will provide strategy and campaign management and execution to PPR’s clients in Australia, New Zealand and the US.
Richard Lazar, managing director and CEO of PPR Asia-Pacific, said: “For some time PPR has seen the need for brands to become media companies in their own right. To do that, they need a communication strategy that breaks down the traditional barriers between owned, earned and paid content.
“This means taking a channel agnostic approach, where content and context are king and where written, audio and visual communication are combined to reach their target audience.
“PPR’s partnership with King Content will set us apart in the market. It will enable PPR to offer an integrated owned and paid content marketing solution for our clients that can dovetail into our traditional service offering of earned media.”
Craig Hodges (pictured), CEO of King Content, added: “The development of a strategic partnership with a company of the calibre of PPR ensures that our growth will continue. It also shows that the content marketing segment locally is reaching a level of maturity.”