Integer and FleishmanHillard win Symington’s

Integer and FleishmanHillard win Symington’s

Retail and shopper marketing agency, The Integer Group Australia, and strategic communications agency, FleishmanHillard Australia, have won client Symington’sfollowing a competitive pitch.

B&T Magazine
Posted by B&T Magazine

The agencies, both part of the Whybin\TBWA group in Australia, will now deliver the company’s national marketing strategy, initially focusing on growing the share in the simmer and pasta sauces categories, ideally rolling out the first elements of the campaign in early 2014.

 “We have had considerable success in the UK ‘rebooting’ the Chicken Tonight and Ragu brands, so we understand the power of integrated marketing to deliver results, and the importance of working with the right agency partners,” said David Cherrie, managing director of Symington’s Australia Pty Ltd.

“Integer demonstrated incredible insight into the Australian shopper journey, and with FleishmanHillard they presented a seamlessly integrated proposition that we felt would position these brands as leaders in their respective simmer and pasta sauce segments.”