Ikea Australia picks Mango for PR

Ikea Australia picks Mango for PR
SHARE
THIS



Mango has been appointed PR agency for Ikea in Australia, with incumbent PR agency One Green Bean no longer holding the account.

Mango has been appointed to work across Ikea’s PR, social media and experiential campaigns.

As reported by B&T, Ikea kicked off a pitch for its social media and PR accounts in February.

Rebecca Darley, Ikea Australia marketing director, said: “PR and social media continue to be a focus and a very important channel in our marketing mix, and now more than ever we are looking to leverage our brand personality, and engage with consumers in innovative and inspiring ways.

“Ikea maintains an integrated marketing approach, and we are thrilled to welcome Mango as a key agency partner. The team at Mango are passionate, and a perfect cultural fit for our brand.

"They bring to the table some exciting big brand experience and thinking, both in traditional PR as well as social media, that sets them apart and really resonates with our brand personality.”

Claire Salvetti, Mango Sydney managing director, added: “We are thrilled to be working with Ikea, one of the world’s most influential and creative brands. The pitch was a great combined effort from both the Mango Sydney and Mango Melbourne offices.

“We’re looking forward to collaborating with the team at Ikea and continuing the brand’s heritage of delivering pioneering work in PR, experiential and social media.” 

Kat Thomas, creative director and founder of One Green Bean said: "Having launched the world's first doggie high chair for April Fool's Day, a dads crèche for Father's Day, opened IKEA's largest store in the Southern Hemisphere with a meatball marathon and co-ordinated their first ever in-store wedding for Valentine's day a few weeks back, we've delivered lots of fun and successful campaigns for Ikea. We look forward to seeing the Ikea brand continue to flourish."

Please login with linkedin to comment

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine