How about a free sports lesson inside every cereal box

How about a free sports lesson inside every cereal box

TLC Marketing are proposing to include a free sports lesson inside every cereal box, as according to the ABS, six out of ten children aged between five and 14 participate in sport.

B&T Magazine
Posted by B&T Magazine

Check out the release below.

"For Immediate Release: 11.03.2014

Imagine if every cereal box came with a free sports lesson…

That’s exactly what the team at TLC Marketing are proposing to some of our biggest brands in Aus.

TLC Marketing has scoured the entire country creating  partnerships with some of the best sport session providers – everyone from Kinderballet dance lessons in Melbourne,  Grasshopper Soccer sessions in Perth and Ready Steady Go Kids Aussie Rules sessions in Sydney.

Only six out of 10 children aged between five and 14 years participate in sport outside of school, (source: The Australian Bureau of Statistics)  TLC Marketing feel this is where brands can step and in and help influence a change in lifestyles by offering fun sports sessions.

A recent study from camera giant Nikon stated  “Experiences and activities for consumers are constantly appearing in the market from well known brands, as they offer  a visualized, socialized and memorable effects on the consumer compared to  traditional cash back and discounts”.

Not only will brands prove their ethical conscience but also add value to their brand positioning. A win-win for all involved.

TLC Marketing has over 20 years of experience in delivering successful campaigns ranging from loyalty platforms to added value consumer incentives by using intelligence from 17 international offices as part of the TLC Marketing Worldwide Group."