International fast-fashion retailer H&M has selected The Trish Nicol Agency as its public relations partner.
H&M, which is due to open its first Australian-based space next year, has picked The Trish Nicol Agency (TNA) to launch the brand into Australia.
The agency, which has offices in Sydney and Melbourne, will handle all PR and event management duties locally.
H&M is the latest in a string of international fashion brands to set up shop in Australia, including Zara and Topshop among others.
TNA agency is a PR shop with a focus on luxury brands having worked with Bentley, Olga Berg, Maticevski, Carrera, La Biosthetique and more.
H&M is reportedly set to launch its ecommerce offering in August.