Women’s fitness brand Lorna Jane has consolidated its public relations account with GoodFit PR, ending its relationship with Sweaty Betty PR.
The move sees GoodFit PR take over all product-related enquiries which were previously the remit of the Roxy Jacenko-owned PR shop.
GoodFit will continue to be responsible for handling all Lorna Jane brand enquiries and managing the profile of its founder, Lorna Jane Clarkson.
A GoodFit PR spokeperson today told B&T: “We were working with Lorna Jane on her profile, brand and philosophies but Lorna wanted to collaborate with us on a more complete level. We are really excited to have her with us completely – we love her and we have a really great working relationship.”