Eurosport celebrates quarter of a century

Eurosport celebrates quarter of a century

In celebration of its 25 year milestone Eurosport has launched its “We Live for Live campaign” that will feature several activations both internally and externally.

B&T Magazine
Posted by B&T Magazine

Even though it has only graced Australia for five years, Eurosport has now grabbed the top place as Europe’s most watched sporting network.

A variety of different activations will occur throughout the campaign on digital technology, media distribution, commentary and TV sport broadcasts.

Included in these will be an integrated campaign of marketing communications through advertising, content, social media and others, as well as an international consumer competition offering a “Golden Ticket” prize to experience a selection of sporting events across Europe.

“Reaching our 25th year in such a strong position is a reflection of the hard work and passion of all the staff at Eurosport,” Jean-Thierry Augustin, CEO of the Eurosport Group, said.

“We won’t be looking back in 2014 but using the knowledge we have developed since 1989 to continue to look ahead to innovate and improve our content to bring the public the most immersive and insightful live sports experience.

“We have built a culture of sustained achievement and are proud of our leader position. At the heart of this success is a clear belief that sport is the star and the fan can fully experience the drama, excitement and emotion of live sport on Eurosport media.”