DeGeneres selfie, a product placement triumph for Samsung

DeGeneres selfie, a product placement triumph for Samsung

Ellen DeGeneres’ star-studded ‘super selfie’ broke Twitter as fans rushed to share what appeared to be a spontaneous picture but was actually product placement.

Live during the Oscars broadcast DeGeneres’ recruited Bradley Cooper to take a selfie featuring Jennifer Lawrence, Julia Roberts, Meryl Streep, Brad Pitt, Angelina Jolie, Kevin Spacey, Lupita Nyong’o and others.

The picture was taken on a Samsung Galaxy. Samsung Galaxy was an official sponsor of the Academy Awards.

Minutes after DeGeneres’ tweeted the picture Twitter crashed momentarily under demand for the picture.

Having been tweeted more than 2.946m times and received more than 1.596m ‘Favourites’ the picture was a marketing coup for Samsung Galaxy.

However the glow of Twitter dominance was tarnished by DeGeneres’ who reverted back to her trusted iPhone while backstage.

While on stage the talk show host appeased the sponsor but her backstage pictures were missing the Samsung Galaxy tag and instead featured ‘via Twitter for iPhone’ as seen when using TweetDeck.

At least two of DeGeneres’ pictures posted to Twitter were taken off her iPhone, including her selfie with Channing Tatum (below).

To see the action behind the picture click here and for more on the picture and DeGeneres' iPhone selfies see the Daily Mail and The Sydney Morning Herald.

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]