DDB's John Zeigler wins global marketing honour

DDB's John Zeigler wins global marketing honour

DDB Group’s Asia Pacific, India and Japan boss, John Zeigler, has been named global marketer of the year by the World Marketing Congress (WMC).

Zeigler, who is chairman and chief executive of DDB, is only the third Australian-born adland member to claim a gong at the Academy of Marketing Science (AMS).

The WMC’s Academy was established in 1971.

Joint chairs of the AMS board of governors, Barry Babin and Joseph Hair, said the award only goes to those who have “at all times acted with integrity and high ethical standards”

Zeigler, who’s current remit as chairman and CEO of DDB has him oversee 33 agencies in 14 different countries and more 3,000 employees, said he was “honoured”.

“Having worked in marketing for over 30 years – both on the client and agency side – I’ve never dreamed that I would be recognised by peers and academics in this way,” Zeigler said.

“When I look back at my achievements and success, this award should really be dedicated to those who have supported me throughout my career. It's these talented people that should really be given the credit. Thank you.”

Zeigler established an agency which was acquired by DDB in 1992, has worked across numerous industries including automotive, banking, travel, entertainment and food and beverage.

He has been MD of DDB Melbourne, chairman of DDB South East Asia Region, president and CEO of DDB Focus, and president and CEO of DDB Australia among other high rank DDB roles.

“When I started in this business, marketing was established but was still finding its role amongst more seemingly credible professions. In 2013, Marketing has proven it significant role in the success of a brand, and we know that brands and other intangibles play a crucial role in generating and sustaining the financial performance of businesses,” Zeigler said.

“However, in many companies, despite the scope of work and the money being spent, marketing is still seldom afforded its rightful place at the boardroom table. This I believe is, as an industry, our next challenge, and I hope to be part of re-inventing a new model in this very exciting industry.”

Please login with linkedin to comment

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]