Coca-Cola the most effective brand in Asia-Pacifc

Coca-Cola the most effective brand in Asia-Pacifc

After successes such as the Share a Coke campaign, Coca-Cola has been ranked as the most effective brand and marketer in the Asia-Pacific region, according to the 2013 Effie Effectiveness Index.

B&T Magazine
Posted by B&T Magazine

The Effie Index ranks the most effective marketing and communications ideas from around the world as determined by the Effie Awards, now in its third year.

While Coca-Cola was named most effective marketer in Asia-Pacific, it was followed closely by Unilever, McDonald’s Cadbury and Star India. 

For the Asia-Pacific region, Ogilvy & Mather was found the most effective agency network while WPP came out on top for the second year running, followed by Omnicom and Interpublic.

Mumbai's Ogilvy & Mather was named as the most effective individual agency office, followed by Colenso BBDO in Auckland, and Ogilvy & Mather in Beijing.

Chairman of the Effie Worldwide board of directors, Carl Johnson, said: "Now that the Global Effie Index is in its third year, shifts and trends can be studied and leveraged on a global and regional basis for maximum impact and learning."

“With over 40 programs focused on effectiveness worldwide, the Effie Awards add a healthy element of competition amongst the industry’s top performers.”