Award-winning Vinnies’ campaign returns

Award-winning Vinnies’ campaign returns

Some of the biggest names in Australian sport have been signed up for round two of Y&R Sydney’s award-winning Vinnies' Signed Finds campaign.

B&T Magazine
Posted by B&T Magazine

The launch, which takes place on Friday, will invite sports fans to claim signed pre-loved personal items from their favourite Australian and global sports stars.

Last year's Signed Finds campaign won a heap of awards, including Y&R Sydney bering recognised as Australia’s most 'Effective Agency of the Year’ in 2012. It also went on to win two gold and three silver at the Effies, and overall the campaign won 17 awards.

In its latest incarnation, fans will be able to follow the clues on the Signed Finds Facebook page and then hit the streets in search of one of the 90 exclusive items, set to be hidden in some of Vinnies 650 shops Australia wide.

Sports stars involved with the campaign include Shane Warne, Brett Lee, Libby Trickett, Pat Rafter, Rajon Rondo, Tim Cahill, Lucas Neill, Shane Mumford, plus the AFL’s Geelong Cats and Sydney rugby union side, the Waratahs.

The full list of sport stars will be revealed on 19 April.

Julian Watt, executive creative director of Y&R Sydney, said: The idea worked incredibly well for Vinnies and Aussies in need last year. As an agency, we're proud of the results and are glad to see this little idea, stepping up once more, this time to sports."

http://www.youtube.com/watch?v=Iv5UPkXtVhY