Global marketing budgets are on the rise again, with Asia-Pacific posting a strong, but steady, increase for the third consecutive month.
The latest data from Warc shows a 54.8 score for April for the region’s budgets, equating to steady growth, while The Americas powered on with 54.8. A score of 60 is considered rapid growth, below 50 is decline.
The overall global marketing index (GMI), which takes into account marketer’s expectations and staffing levels, fell slightly by 0.4 in April to 56.5, averaging 55.1 in Asia-Pacific, with confidence for growth in the region at 56.4.
Suzy Young, data and journals director at Warc, said: “The GMI data for April shows that business conditions are continuing to improve and that marketing budgets have registered and increase for the fourth consecutive month.
“These results are encouraging for global marketers.”