Advertising and marketing professionals paid more in non-creative industries, than creatives

Advertising and marketing professionals paid more in non-creative industries, than creatives

Specialist creatives working the advertising and marketing industries allegedly earn less than advertising and marketing professionals employed in non-creative industries.

B&T Magazine
Posted by B&T Magazine

According to a new report, Valuing Australia’s Creative Industries, released today by the Australian Government’s Creative Industries Innovation Centre (CIIC), the average weekly earnings of specialist creatives working within advertising and marketing is $1,308, while the average weekly earnings of advertising and marketing professionals employed in non-creative industries is $1,422.

The report showed that the only creative sector with higher average weekly salaries is the software development and interactive content.

There were 183,000 people employed in the advertising and marketing sectors in 2011 which made it the second largest segment of the creative industries, just behind software design

The report also showed advertising and marketing specialists were among some of the highest paid, with 18.6% of professionals earning more than $2000 a week.

“Validating the size and impact of the marketing communications sector in Australia is important in understanding the vital contribution this sector makes to the economy,” Margaret Zabel, CEO of The Communications Council, said.

“For policy makers, it sets a performance benchmark and highlights where future growth can be enabled."