ADMA announces expanded Global Forum

The Association for Data-driven Marketing and Advertising (ADMA) has revealed an expanded plan for its Global Forum to include four co-located conferences with more than 100 global speakers including Netflix and Cirque du Soleil. 

Global Forum will be co-located with MAD Week, B&T's week long festival of theCustomer. B&T and ADMA have entered into an agreement to make the week 28 July to 1 April the only week of events that matter in Australia.

Speakers include Netflix’s director of consumer insights, Tim Donza (pictured), Cirque du Soleil’s VP of marketing and PR as well as Audi Korea’s head of marketing. 

The full announcement:

"SYDNEY, 2 April 2014 – The Association for Data-driven Marketing and Advertising (ADMA) today announced it’s expanding its Global Forum to four co-located conferences featuring 100+ global speakers.

“We continue to bring the best data-driven experts and finest global brands to Australia to help marketers, advertisers and creatives explore world-wide best practice at our popular ADMA Marketing & Advertising Forum. But we believe our remit has become broader,” said ADMA CEO Jodie Sangster.

“The marketing and advertising landscape is evolving so rapidly, that ADMA Global Forum has to change with our industry. The marketing universe is no longer segmented as it was previously. Now, disciplines like creativity and media/publishing fall into our remit because they are also becoming data-driven.  We feel that creativity, media and data analytics need their own conferences to explore the latest international ideas and trends under the ADMA Global Forum umbrella,” she added.

In addition to the Marketing & Advertising Forum, there will be three new conferences – ADMA Creative Fuel, ADMA Media Connect and ADMA BI & Analytics Lab – making ADMA Global Forum the biggest marketing, media and advertising event of its kind in the Asia-Pacific region and the go-to conference for the industry to hear from global innovators, creative geniuses and disruptors.

ADMA Marketing & Advertising Forum (29-30 July)

ADMA Marketing & Advertising Forum is the heart of ADMA Global Forum, bringing together the world’s foremost innovators in marketing and advertising, data analytics, lead generation, loyalty and content. The first six speakers to be announced are:

• Tim Donza, Director-Consumer Insights, Netflix (USA)
• Jordan Fiksenbaum, Vice President-Marketing and Public Relations, Cirque du Soleil (Canada)
• Rohildev Nattukallingal, CEO/inventor of Fin, RHL Vision Technologies (India)
• J√∂rg Dietzel, Head of Marketing, Audi Korea (Korea)
• Laston Charriez, Senior Vice President-Marketing (North America), Western Union (USA)
• Michael Scott, General Manager-Marketing, Virgin Australia (Australia).

New: ADMA Media Connect (29 July)

ADMA Media Connect brings together media, publishing and brand advertising leaders and popular media commentators to give a 360° view of the new media landscape. It will focus on the issues keeping this industry awake at night. Attendees will hear from disruptors who are challenging traditional models and brands that are achieving that elusive deeper engagement with their audiences. The first two speakers to be announced for Media Connect:

• Jorge Urrutia Del Pozo, Vice President-Operations, The Huffington Post (USA)
• Bob Garfield, Marketing and Advertising Analyst/Guardian Columnist/ Author/NPR Radio Presenter/TV Commentator (USA).

New: ADMA Creative Fuel (28 July)

ADMA Creative Fuel is an inspiration-focused event featuring global creative leaders from agencies/brands showcasing the best creative executions from around the world. Themes to be explored: where inspiration comes from; the rise of storytelling in content, and the growing connection between creativity and new technologies. The first three speakers to be announced are:

• Paul Middleditch, Director-Plaza Films (Australia)
• Chris Dickey, Senior Vice President-Director of Digital Strategy, The Martin Agency – one of Ad Age’s 10 Top Agencies in 2013 (USA)
• Vanessa Zuppicich, Creative Director, MTV Brand and Commercial (Australia).

New: ADMA Business Intelligence & Analytics Lab (30 July)

ADMA, partnering with the Institute of Analytics Professionals (IAPA), has created a one-day conference for business analyst professionals. ADMA BI & Analytics Lab brings together the best and brightest minds working to redefine the back-end processes of business and reshape the BI and Analytics space. The first two speakers to be announced for this event are:

• Jean-Paul Isson, author and Global Vice President-Business Intelligence and Predictive Analytics, Monster Worldwide Inc. (Canada)
• Dr Pek Lum, Vice President-Solutions and Chief Data Scientist, Ayasdi. (USA)

ADMA Global Forum (28-30 July) will feature the latest global research, delegate breakfasts and numerous social/networking opportunities. The popular Innovation Zone (29-30 July) returns to showcase the latest products and technologies to help marketers, advertisers and creatives in their jobs.

The Marketing & Advertising Forum, Media Connect and BI & Analytics Lab will run in Sydney at the Hilton Sydney Hotel from 28-30 July 2014. ADMA Creative Fuel will be held at Sydney’s Museum of Contemporary Art Australia. Follow on Twitter @admaforum and connect using #admaforum. Check out speaker bios and keep up to date with ADMA Global Forum news at http://www.adma.com.au/adma-global-forum/

About ADMA and ADMA Global Forum

The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing and advertising, and the largest marketing and advertising association in Australia. ADMA has over 550 member organisations including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.

ADMA has been running a marketing forum since 2001. ADMA Global Forum, launched last year, attracts more than 2,000 people annually and helps marketers and advertisers gain real-world, practical marketing and advertising knowledge from the best speakers around the globe."