ADMA announces expanded Global Forum

ADMA announces expanded Global Forum
SHARE
THIS



The Association for Data-driven Marketing and Advertising (ADMA) has revealed an expanded plan for its Global Forum to include four co-located conferences with more than 100 global speakers including Netflix and Cirque du Soleil. 

Global Forum will be co-located with MAD Week, B&T's week long festival of theCustomer. B&T and ADMA have entered into an agreement to make the week 28 July to 1 April the only week of events that matter in Australia.

Speakers include Netflix’s director of consumer insights, Tim Donza (pictured), Cirque du Soleil’s VP of marketing and PR as well as Audi Korea’s head of marketing. 

The full announcement:

"SYDNEY, 2 April 2014 – The Association for Data-driven Marketing and Advertising (ADMA) today announced it’s expanding its Global Forum to four co-located conferences featuring 100+ global speakers.

“We continue to bring the best data-driven experts and finest global brands to Australia to help marketers, advertisers and creatives explore world-wide best practice at our popular ADMA Marketing & Advertising Forum. But we believe our remit has become broader,” said ADMA CEO Jodie Sangster.

“The marketing and advertising landscape is evolving so rapidly, that ADMA Global Forum has to change with our industry. The marketing universe is no longer segmented as it was previously. Now, disciplines like creativity and media/publishing fall into our remit because they are also becoming data-driven.  We feel that creativity, media and data analytics need their own conferences to explore the latest international ideas and trends under the ADMA Global Forum umbrella,” she added.

In addition to the Marketing & Advertising Forum, there will be three new conferences – ADMA Creative Fuel, ADMA Media Connect and ADMA BI & Analytics Lab – making ADMA Global Forum the biggest marketing, media and advertising event of its kind in the Asia-Pacific region and the go-to conference for the industry to hear from global innovators, creative geniuses and disruptors.

ADMA Marketing & Advertising Forum (29-30 July)

ADMA Marketing & Advertising Forum is the heart of ADMA Global Forum, bringing together the world’s foremost innovators in marketing and advertising, data analytics, lead generation, loyalty and content. The first six speakers to be announced are:

  • Tim Donza, Director-Consumer Insights, Netflix (USA)
  • Jordan Fiksenbaum, Vice President-Marketing and Public Relations, Cirque du Soleil (Canada)
  • Rohildev Nattukallingal, CEO/inventor of Fin, RHL Vision Technologies (India)
  • J√∂rg Dietzel, Head of Marketing, Audi Korea (Korea)
  • Laston Charriez, Senior Vice President-Marketing (North America), Western Union (USA)
  • Michael Scott, General Manager-Marketing, Virgin Australia (Australia).

New: ADMA Media Connect (29 July)

ADMA Media Connect brings together media, publishing and brand advertising leaders and popular media commentators to give a 360° view of the new media landscape. It will focus on the issues keeping this industry awake at night. Attendees will hear from disruptors who are challenging traditional models and brands that are achieving that elusive deeper engagement with their audiences. The first two speakers to be announced for Media Connect:

  • Jorge Urrutia Del Pozo, Vice President-Operations, The Huffington Post (USA)
  • Bob Garfield, Marketing and Advertising Analyst/Guardian Columnist/ Author/NPR Radio Presenter/TV Commentator (USA).

New: ADMA Creative Fuel (28 July)

ADMA Creative Fuel is an inspiration-focused event featuring global creative leaders from agencies/brands showcasing the best creative executions from around the world. Themes to be explored: where inspiration comes from; the rise of storytelling in content, and the growing connection between creativity and new technologies. The first three speakers to be announced are:

  • Paul Middleditch, Director-Plaza Films (Australia)
  • Chris Dickey, Senior Vice President-Director of Digital Strategy, The Martin Agency – one of Ad Age’s 10 Top Agencies in 2013 (USA)
  • Vanessa Zuppicich, Creative Director, MTV Brand and Commercial (Australia).

New: ADMA Business Intelligence & Analytics Lab (30 July)

ADMA, partnering with the Institute of Analytics Professionals (IAPA), has created a one-day conference for business analyst professionals. ADMA BI & Analytics Lab brings together the best and brightest minds working to redefine the back-end processes of business and reshape the BI and Analytics space. The first two speakers to be announced for this event are:

  • Jean-Paul Isson, author and Global Vice President-Business Intelligence and Predictive Analytics, Monster Worldwide Inc. (Canada)
  • Dr Pek Lum, Vice President-Solutions and Chief Data Scientist, Ayasdi. (USA)

ADMA Global Forum (28-30 July) will feature the latest global research, delegate breakfasts and numerous social/networking opportunities. The popular Innovation Zone (29-30 July) returns to showcase the latest products and technologies to help marketers, advertisers and creatives in their jobs.

The Marketing & Advertising Forum, Media Connect and BI & Analytics Lab will run in Sydney at the Hilton Sydney Hotel from 28-30 July 2014. ADMA Creative Fuel will be held at Sydney’s Museum of Contemporary Art Australia. Follow on Twitter @admaforum and connect using #admaforum. Check out speaker bios and keep up to date with ADMA Global Forum news at http://www.adma.com.au/adma-global-forum/

About ADMA and ADMA Global Forum

The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing and advertising, and the largest marketing and advertising association in Australia. ADMA has over 550 member organisations including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.

ADMA has been running a marketing forum since 2001. ADMA Global Forum, launched last year, attracts more than 2,000 people annually and helps marketers and advertisers gain real-world, practical marketing and advertising knowledge from the best speakers around the globe."

Please login with linkedin to comment

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine