5 Reasons to Let Data Do the Driving in 2014

5 Reasons to Let Data Do the Driving in 2014
SHARE
THIS



Imagine you are about to embark on a road trip. Your car is packed full, playlist is at the ready and your favourite snacks are in the glove box.

As you are about to hit the road, your passenger asks if you know how to get there.

Now imagine that the boot of your car is filled with lots of clever advertisements, brilliant content and webinars, the passenger is your boss or your client, and what they are actually asking you is “how are we going to get all this great content across to our audience?”

As a marketer, you rely on data to get you from A to B, but the quality of that data will determine how fast you get there. If you are getting lost along the way, then it’s likely to be because your data isn’t accurate and up to date.

“WRONG WAY GO BACK”

While your boss might not be putting pressure on you to become a data expert just yet, you do need to know the role data plays in your company and how to get the most from it.

A 2013 survey by Marketsoft revealed that only 11 per cent of marketers asked felt asked felt they were “doing fine” when it comes to data quality, with 74% admitting that their data quality is “not good”.

Potentially, that’s only one person in every ten who is hitting cruise control and enjoying the ride, by using data to get to know their audience, not just assuming they already know them.

With job switching, social statuses and preferences modifiable with the click of a button, customer data is changing so rapidly and marketers are left with a deluge of data that needs stitching together and structuring in order to learn or do anything meaningful with.

Data is big business, and it’s only going to get bigger and more complex. So if you know that your data quality is “not good”, then it’s time to do something about it. Here’s why.

Marketsoft – Australia’s data management professionals – have put together this free whitepaper outlining five critical reasons marketers and organisations must address data quality issues in 2014, and how you can improve and use data better in your business.

Click here to download the free whitepaper.

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]