5 Marketing Benefits Of .melbourne And .sydney Domain Names
In today’s world of e-commerce, SEO and digital marketing, businesses understand the value of a recognisable and ‘searchable’ online presence, says top-level domain name specialists, Ari Registry Services.
But with over 280 million web addresses registered worldwide and all four letter .com combinations already taken, finding an available domain name that succinctly and accurately describes your business can be tough.
Fortunately for Aussie marketers, there’s a new way to reach your audience online via .melbourne and .sydney domain names like www.festival.melbourne.
.melbourne and .sydney domain names are now available to register for your organisation. Here are five reasons savvy marketers should innovate online with a new domain name.
1. Get the domain name you wanted
Because .melbourne and .sydney are new, there is a much greater chance that you can secure the short and exact-match web address you want.
Melbourne’s iconic Flower Drum restaurant was previously using the clunky and hard to remember www.flower-drum.com web address.
By adopting a .melbourne domain name and moving to www.flowerdrum.melbourne, they were able to claim the exact name they wanted which was far more memorable and to-the-point.
2. Dominate market verticals
With .melbourne and .sydney domain names, major brands and savvy businesses have the opportunity to dominate an entire market niche via the registration of premium generic domain names.
Domain names such as www.cafe.melbourne, www.electrician.sydney or www.bars.melbourne will be snapped up quickly by innovative businesses.
Will Bakers Delight or Brumby’s get www.baker.sydney? Will it be Avis, Hertz, Thrifty or Budget that gets www.carrental.melbourne?
3. Search Engine Optimisation (SEO)
A recent independent research study into the SEO impact of new domain names has found they can improve your position in search results.
German SEO specialists Searchmetrics compared search results in Berlin between .berlin domain names, their German .com equivalents and local .de domain names. The researchers found .berlin domains outperformed their competitors in 42% of searches, more than any other domain suffix. They achieved an average local ranking advantage of 1.18 positions.
Furthermore, Google’s Chief Information Officer, Ben Fried, presented on new domain names at the Google I/O conference in June 2014. He said:
“We’re really committed to making sure Google search works fantastically well across the whole 1,400 new Top-Level Domains that are going to come out…
“I think we’re all going to see how this plays out as these domains get adopted and used. Google search isn’t about favouring one Top-Level Domain over the other. It’s about allowing people to find things on the Internet. We hope that the new Top-Level Domains makes those things more memorable, makes them more meaningful, gives people better naming choices. But we don’t intend to have that have a negative effect on search ability…”
4. Brand and message recall
The loss of superfluous information in a domain name means web addresses under .melbourne and .sydney will become more memorable and relevant to consumers.
Take advertisements for example. You no longer need to include .com, .net or hyphens in your web address calls to action, which add no value to the campaign.
This can lead to greater message recall and increased engagement with your audience.
5. Improved trust and security
.com has little authority nowadays. Anyone can own a .com and this leads to a number of security and trust issues. Internet users have little insight into where a .com-based business is physically located or who is behind the website.
However, because only verified local businesses can obtain a .sydney or .melbourne domain, Internet users can feel confident they’re dealing with genuine and trusted entities.
New domain names such as .melbourne and .sydney provide an unprecedented opportunity to get the domain name you want, specifically target your local audience and own your market vertical online.
You can secure your .sydney and .melbourne domain names from Crazy Domains, Instra, Melbourne IT and Netregistry.
Please login with linkedin to comment
ads of the world LikeAGirl responsible young drivers San FranciscoLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.