Top Tips To Make A Stand Sizzle At Your Next Expo

Top Tips To Make A Stand Sizzle At Your Next Expo
SHARE
THIS



Ever go to conferences and events and feel all the booths look as tired as the next one? sure, there are free lollipops and pretty girls, but how do you make your stand positively sizzle at your next event?

Whatever your brand is and what it stands for depends on how your booth at the event is set up at the event, the layout and how you market yourself to actually get people interested.

The Asia-Pacific Incentives and Meetings Expo (AIME) in Melbourne last week showcased a number of successful booths within the Melbourne Convention Centre.

B&T spoke to five of them to find out what works and why. Some put a huge amount of effort into the stand, others relied on the traditional gimmicks.

Atlantic Group

Event space brand Atlantic Group has a number of function rooms on offer for conferences, but obviously not all of them would fit within the small rectangular space. In order to showcase as many rooms as possible the marketing department included the key features from each room.

“Events such as AIME allow us to showcase our four venues, Peninsula, Maia, Sumac and Sketch, in a visual way and provide an opportunity for our staff to converse one on one with visitors to the expo via the pre-scheduled appointments. Exhibitions are a wonderful way of stimulating all the senses which you need to do in hospitality,” said marketing manager, Meaghan Emery.

“We also ensure we have samples of our catering and beverages to offer our guests on the stand so they get a ‘taste’ of what we can offer. AIME is a very important component of Atlantic Group’s Marketing Plan for our venues.”

The dyed and spray painted flowers also matched the logo behind.

20150225_131916_resized 20150225_133043_resized

P&O Cruises

Cruise company P&O Cruises designed its stand with the help of its marketing agency Bashful. As having conferences on board is a new concept in the MICE (meetings, incentives, conferences, exhibitions) industry, Rebecca Mutanen, senior sales manager explained how the team wanted to have a fresh and clean look overall.

“The interesting thing is when we go to different stand builders and put the proposal together people immediately think cruise; deckchairs, cocktails, very cruise stereotypical things for holidays,” she said. “But because we have dedicated meeting space, we needed to be more serious in our approach and in our look and feel, rather than cruisy images.

“That was very hard to get the balance.”

All the marketing and collateral design work is seen from the wake of the ship, to symbolise you’re already being on board.

20150225_131604_resized

Mantra

Hotel chain Mantra really wanted to try and get people to remember them post-event so enlisted the help of a Polaroid camera. Visitors to the stand could write their favourite Mantra memory on a small whiteboard and take a Polaroid. The photo was pinned up to the wall and Mantra would send out all the photos to visitors at the end of the conference.

“This ensures a different, fun way to follow up with visitors,” said Alex Lohe, senior sales manager of conference and events for the brand.

“AIME helps expose our brand to the global market, as well as allowing us to see everyone else in the industry.”

20150225_135048_resized_1 20150225_135101_resized_1

Sydney Olympic Park

Business events and conferences can also be held at Sydney Olympic Park, and the guys at the booth were very chuffed with themselves having secured Best Stand under 36 square metres.

Decked out in yellow “because it is a happy colour”, according to one of the booth attendants, with fake grass underfoot, the booth also offered ice cream in exchange for business cards. The booth was slightly taller than all the ones around it, a clear marketing tactic to enable it to be seen from all around the show floor.

20150225_142649_resized_1 20150225_142704_resized_1

MTA Entertainment and Events

While a number of booths kept the effort contained to the booth, MTA didn’t. As they’re a talent agency, not much effort was put in the actual stand.

20150225_142312_resized_1

The effort was projected to talent roaming around the show floor.

It was hard to miss the shirtless, ripped man on stilts and the mobile jazz band.

“Showing our brand off in the booth is very difficult,” explained MTA business director, Taylor James. “We use the benefit of people seeing the talent.”

 

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
CBS Snares Format Rights For Quiz Show ‘Have You Been Paying Attention?’
  • Media

CBS Snares Format Rights For Quiz Show ‘Have You Been Paying Attention?’

CBS Studios International has announced an agreement with Working Dog Productions for the exclusive, worldwide format rights to comedy quiz show Have You Been Paying Attention? Now in its sixth season, HYBPA? is broadcast on the CBS-owned Network Ten in Australia, and is the number one quiz show and the third-highest-rated overall show on the […]

Delacon Appoints Kenshoo Sales Chief As Director Of Operations
  • Marketing
  • Technology

Delacon Appoints Kenshoo Sales Chief As Director Of Operations

Call analytics provider Delacon has appointed Ezri Lerba to the newly created position of director of operations to manage partnerships and business development. Lerba joins Delacon after more than eight years with marketing technology company Kenshoo where he most recently held the role of director of sales across Australia and New Zealand. As first boots […]

Abstract spherical technology network background.
  • Advertising
  • Marketing
  • Media
  • Opinion
  • Technology

Why Tech Is The Best Thing That Happened To Agencies

In this opinion piece, Schedugram CEO Hugh Stephens (pictured) tackles the complexity of agency business models. Agency models are high touch, human resource heavy and require the constant balancing and correcting of clients to account managers. With too many clients, staff will struggle under the workload (a big part of high agency attrition rates) or […]

Opinion

by B&T Magazine

B&T Magazine
Weet-Bix Celebrates 90 Years Of Aussie Kids Being Weet-Bix Kids
  • Advertising
  • Campaigns
  • Media

Weet-Bix Celebrates 90 Years Of Aussie Kids Being Weet-Bix Kids

This year Sanitarium Weet-Bix via The Mix Agency, Shopitize and The Kanga Group, is celebrating 90 years of Australian breakfasts. Sanitarium is celebrating by inviting Aussie kids (young and young-at-heart) to help them celebrate with the release of limited edition birthday packs and personalised Weet-Bix bowls. From Kalgoorlie to Kiama, Bowen to Broome and Darwin […]

Admation Agency Management Software Integrates With Mediaocean Finance Software
  • Media
  • Technology

Admation Agency Management Software Integrates With Mediaocean Finance Software

Automaton integrates finance software with admation – its agency management and workflow solution to enhance productivity for ad agencies. Automaton is always evolving admation, its agency project management and approval workflow software, to enable ad agencies to better manage their creative projects and resources. The business recently completed phase one of its integration with Mediaocean’s […]

Indie Agency KWP! Snares Tourism NT’s Creative Account
  • Advertising

Indie Agency KWP! Snares Tourism NT’s Creative Account

Tourism NT has appointed KWP! as its lead strategic and creative agency. The independent agency, with offices in Darwin and Adelaide, has won the two-year contract following a competitive pitch in September this year. As the lead agency, KWP! is required to formulate sound strategic insights based on ongoing analysis of market research, consumer insights and […]

by B&T Magazine

B&T Magazine
McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game
  • Campaigns

McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game

Most army recruitment ads tend to steer clear of the blindingly obvious of military life – you get a gun to shoot the enemy or you get shot yourself. More so, agencies aren’t overly keen on promoting recruitment ads that are heavy on the guns or violence, preferring lifestyle or technical aspects of military life. Not so McCann’s new action-packed spot for the US […]

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]