Interpublic’s 303 MullenLowe has unveiled a new specialist earned media agency putting PR, social media, branded entertainment and technology at the heart of brand-building solutions for clients.
Up and running in Sydney, CREATURE launches with a core team of PR, social, content and tech specialists, while retaining access to the parent-agency’s wider talent-pool, drawing in creative, design, production and media buying abilities as and when needed.
Existing 303 MullenLowe clients will continue to benefit from PR skills and services as part of integrated teams, with the launch of CREATURE enabling a core group of PR, social and content specialists to focus on earned media centric approaches to brand-led communications.
Drawing on a heritage of work for 303 MullenLowe clients including Audi, eBay and TK Maxx, CREATURE launches with ongoing work for clients Harley-Davidson and Royal Lifesaving, with new clients to be announced shortly.
Lee Robson, managing director of CREATURE, said: “The birth of CREATURE is the realisation of a huge opportunity to harness our wealth of PR, social, content and tech specialisms around our earned media-centric approach to driving an unfair share of attention.
“We’d like to say a big thanks to those clients we’ll be continuing to work with under the new CREATURE identity and welcome to any future ones out there looking for access to the full spectrum of earned media expertise to help those precious marketing dollars go further.”