303 MullenLowe Adds Braintree To Its Media Roster

303 MullenLowe Adds Braintree To Its Media Roster
SHARE
THIS



Braintree has appointed 303 MullenLowe as its media agency for the Asia Pacific region.

Braintree launched its innovative online payment platform in 2010, and now manages and processes payments for companies like Uber, Airbnb, 99 Designs as well as Pinterest’s Buyable Pins. In 2013, Paypal acquired Braintree for $800 million.

“Braintree is a leading payments company that works with some of the best developers and start-up brains in the world. Culturally, it’s a perfect alignment as both Braintree and 303 MullenLowe view ourselves as innovative brands who make technology meaningful through ideas and innovation,” said Gavin Gibson, managing partner, media at 303 MullenLowe.

Braintree opened its Australian office four years ago, and expanded into Singapore, Hong Kong, Malaysia and New Zealand last year.

“As we are growing at a rapid pace in this territory, we were drawn to 303 MullenLowe’s media offering because they are just as obsessed with ideas and data as we are, which means they can help us understand how each of our media investments is performing – that’s invaluable for a technology company like ours,” said Scott Chan, international marketing lead at Braintree.

In 2015, Braintree processed around $50 billion worth of authorised payments – more than double the volume it processed in 2014. Braintree currently operates in 46 countries and 130 currencies.

303 MullenLowe has been expanding its media department since Gibson joined the agency last July. Over the past six months, he has doubled the size of the agency’s media division in Sydney and Perth, also investing heavily in the agency’s data and analytics capabilities.

“Our partnership with Braintree is a great endorsement of our integrated model and the investment Gavin has been making in our media and data capabilities,” said Nick Cleaver, CEO of 303 MullenLowe.

“We’re looking forward to working with Braintree to help them command an unfair share of attention across the Asia Pacific.”

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine