Braintree has appointed 303 MullenLowe as its media agency for the Asia Pacific region.
Braintree launched its innovative online payment platform in 2010, and now manages and processes payments for companies like Uber, Airbnb, 99 Designs as well as Pinterest’s Buyable Pins. In 2013, Paypal acquired Braintree for $800 million.
“Braintree is a leading payments company that works with some of the best developers and start-up brains in the world. Culturally, it’s a perfect alignment as both Braintree and 303 MullenLowe view ourselves as innovative brands who make technology meaningful through ideas and innovation,” said Gavin Gibson, managing partner, media at 303 MullenLowe.
Braintree opened its Australian office four years ago, and expanded into Singapore, Hong Kong, Malaysia and New Zealand last year.
“As we are growing at a rapid pace in this territory, we were drawn to 303 MullenLowe’s media offering because they are just as obsessed with ideas and data as we are, which means they can help us understand how each of our media investments is performing – that’s invaluable for a technology company like ours,” said Scott Chan, international marketing lead at Braintree.
In 2015, Braintree processed around $50 billion worth of authorised payments – more than double the volume it processed in 2014. Braintree currently operates in 46 countries and 130 currencies.
303 MullenLowe has been expanding its media department since Gibson joined the agency last July. Over the past six months, he has doubled the size of the agency’s media division in Sydney and Perth, also investing heavily in the agency’s data and analytics capabilities.
“Our partnership with Braintree is a great endorsement of our integrated model and the investment Gavin has been making in our media and data capabilities,” said Nick Cleaver, CEO of 303 MullenLowe.
“We’re looking forward to working with Braintree to help them command an unfair share of attention across the Asia Pacific.”