A new jobs report by networking platform LinkedIn appears good news for people employed in advertising and marketing roles, particularly those with a strong technical or data bent.
The report, called the Emerging Jobs Report, admittedly has a US focus and deduced that technology is so rapidly changing that “65 per cent of children entering primary school today will ultimately hold jobs that don’t yet exist”.
To determine which jobs will be in most demand in the coming years, LinkedIn analysed data from the last five years, as well as some survey data, to identify which jobs and skills are on the rise, what they’re replacing, and what these trends indicate about the jobs market in the years to come.
Unsurprisingly, the study found that jobs with the top growth potential are tech-focused, with demand coming from tech and non-tech companies alike. Machine learning engineer, data scientist, and big data engineers rank among the top emerging jobs. Adding to the demand, it noted there will be a lot of industries fighting for employees with those sorts of skills.
The report also found that a lot of in-demand jobs didn’t even exist five years ago, while “many professionals are not confident their current skill set will be relevant within the next one to two years”.
Not that all jobs were techy. Sales development representative, customer success manager, and brand partner rank among the top emerging jobs at companies where a technical background was not a necessity.
According to the report, these are the top most in demand professions:
When it came to professional skill sets that were becoming less desired, the report found that people involved in shopper marketing were on the decline. Legacy technology skills associated with older technology systems like Java are also decreasing across the more technology-focused roles. And extremely saturated and general skills like “strategy” and “marketing” are being replaced by more specific skills associated with these professions, for example “integrated marketing.”