Over $1,000,000 of free media space will be shared by some of Australia’s most creative charity and community organisations in 2018 as a part of goa’s Community Partnership Program – and the 2018 partners have been announced!
Each of the chosen organisations have pitched their creative ideas focusing on audience engagement, innovation and measurable outcomes. The goa community partnership program is aimed at producing advertising campaigns that are much more than outdoor branding objectives and actively engage with the community with their partner’s cause.
CEO and joint managing director at goa, Chris Tyquin, is thrilled with the caliber of this year’s applicants for the program. “Each year it is getting harder to select partners and we undergo a series of detailed evaluations for both the community organisation and ourselves as it is a true partnership between our businesses, aligning our objectives and being realistic in what we can achieve together.”
“We have had great success with our 2017 partners and are very excited to open our doors again to the chosen organisations in 2018 and we sincerely thank everyone who put forward an application,” he concluded.
The 2018 goa Community Program Partners are:
- Share the Dignity
- Queensland Rugby Union Grassroots Rugby
- Anglicare Southern Queensland
The chosen partners have the opportunity to have their message heard in a unique way, with access to THE goa GRID and THE ICONIC SERIES and reaching a massive collective audience of X people per week across South East Queensland.
goa isn’t giving too much away about the campaigns just yet, as they will be hitting the streets in the new year, but it is safe to say that what will transpire will be innovative for digital out of home with a focus on cross-channel promotion and online integration to enhance interactivity with the campaigns.
This year the Anglicare Southern Queensland’s Arts&Minds campaign was awarded the Outdoor Media Association’s Grand Prix campaign for Quarter 2 and best use of innovation as well as gold and silver medals at the annual BADC awards. Next year’s campaign will again see Arts&Minds in the spotlight with an adaption of the campaign incorporating new and exciting elements and deepening the conversation about mental health and art therapy.
All organisations chosen have the opportunity to have their message heard in a unique way, with access to THE goa GRID and THE ICONIC SERIES and reaching a massive collective audience of 900,000 people per week across South East Queensland – the largest digital network in Queensland.