And The 2018 goa Community Partnership Winners Are….

And The 2018 goa Community Partnership Winners Are….
SHARE
THIS



Over $1,000,000 of free media space will be shared by some of Australia’s most creative charity and community organisations in 2018 as a part of goa’s Community Partnership Program – and the 2018 partners have been announced! 

Each of the chosen organisations have pitched their creative ideas focusing on audience engagement, innovation and measurable outcomes. The goa community partnership program is aimed at producing advertising campaigns that are much more than outdoor branding objectives and actively engage with the community with their partner’s cause.

CEO and joint managing director at goa, Chris Tyquin, is thrilled with the caliber of this year’s applicants for the program. Each year it is getting harder to select partners and we undergo a series of detailed evaluations for both the community organisation and ourselves as it is a true partnership between our businesses, aligning our objectives and being realistic in what we can achieve together.”

“We have had great success with our 2017 partners and are very excited to open our doors again to the chosen organisations in 2018 and we sincerely thank everyone who put forward an application,” he concluded.

The 2018 goa Community Program Partners are:

  1. Share the Dignity
  2. Youngcare
  3. Queensland Rugby Union Grassroots Rugby
  4. Anglicare Southern Queensland

The chosen partners have the opportunity to have their message heard in a unique way, with access to THE goa GRID and THE ICONIC SERIES and reaching a massive collective audience of X people per week across South East Queensland.

goa isn’t giving too much away about the campaigns just yet, as they will be hitting the streets in the new year, but it is safe to say that what will transpire will be innovative for digital out of home with a focus on cross-channel promotion and online integration to enhance interactivity with the campaigns.

This year the Anglicare Southern Queensland’s Arts&Minds campaign was awarded the Outdoor Media Association’s Grand Prix campaign for Quarter 2 and best use of innovation as well as gold and silver medals at the annual BADC awards. Next year’s campaign will again see Arts&Minds in the spotlight with an adaption of the campaign incorporating new and exciting elements and deepening the conversation about mental health and art therapy.

All organisations chosen have the opportunity to have their message heard in a unique way, with access to THE goa GRID and THE ICONIC SERIES and reaching a massive collective audience of 900,000 people per week across South East Queensland – the largest digital network in Queensland.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]