Eleven Secrets To Success According To Sir Richard Branson

Eleven Secrets To Success According To Sir Richard Branson
SHARE
THIS



It’s not every day that you get the chance to hear the wise words of Sir Richard Branson, so when he was a keynote speaker at the World Business Forum in Sydney yesterday, B&T was in full attendance.

And while we could document every word and story and joke he said, we’re literally too hungover from our cracker of a party, 30 Under 30, last night. This is the best we’ve got today folks.

Here’s the top tips every entrepreneur should know, according to Sir Branson.

1. “To be a really good leader, you have to listen, listen, listen. Only then will you get good and honest feedback.”

2. “If you’re true entrepreneur you need to delegate. I would set up a company, then go back to my houseboat and make sure someone else was there to run it and make sure all goes well.”

3. “I would recommend if you want to have a decent life, every entrepreneur should try and put themselves out of business. Find someone better than you to run your company. Step out of the building and you can find time to take company forward to new areas, and not get bogged down with the minutiae of running a company.”

4. “Try to promote from within if you can.”

5. “You need to take the mickey out of your biggest competitors.” In this case, Branson used the example of when the British Airways-sponsored London Eye was suffering technical difficulties, and Branson knew the world press would be there and it was his duty to give them something to look at. What he did made sure Virgin ended up on the front pages of newspapers instead. ba-cant-get-it-up-12887

6. “Give where give is due and take where take is due.”

7. “Parties are important. It’s completely fine for a company to take staff out and give them a party.”

8. “Design is incredibly important and a lot of companies don’t spend enough effort on design. When we designed the spaceships we made them sexy. If you’re going to spend all that time getting there you may as well travel on something sexy that looks good and feels good.”

9. “If you’re a small business take a look at your community and help those who are struggling. If you’re a slightly bigger business maybe help on a national scale. If you’re bigger again, go global.”

10. “I recently tweeted my grandchildren learning to walk, and they were walking and falling over and getting up and walking again. This is not dissimilar to entrepreneurship. You just walk, and if you fall over, you pick yourself up and keep going.”

11. “Screw it just do it.”

 

Please login with linkedin to comment

Latest News

Bauer’s Cosmo Named Official Mardi Gras Media Partner
  • Marketing
  • Media

Bauer’s Cosmo Named Official Mardi Gras Media Partner

Bauer Media has announced Cosmopolitan magazine as an official media partner of the 2018 Sydney Gay and Lesbian Mardi Gras. COSMO’s Mardi Gras sponsorship will deliver a month-long celebration of activities in the Parade’s 40th anniversary year. In addition to the event sponsorship, COSMO is producing its second Pride Issue for March, on sale 5th […]

A Guide To Understanding Your Digital Marketer
  • Opinion

A Guide To Understanding Your Digital Marketer

In this guest column, Logie-nominated journalist, Leisa Goddard (main photo), who is also the managing director of media, PR and digital agency, Adoni Media, offers her personal guide to making your way through digital marketing buzzwords and gobbledygook… Do you feel as though your digital marketer speaks to you in a language you don’t understand? In today’s highly-competitive world […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine
Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter
  • Marketing

Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter

Seasoned meat supplier Farm Foods Butchers has rebranded its selection of sausages, burgers, meatballs and ready-to-cook meat products to appeal to the modern Aussie family. The 100 per cent family-owned and operated business based in Breakwater, Victoria worked with Sydney-based branding and packaging design company Tiny Hunter. Together, they created a brand which connects with […]

Animal Logic Shows Off New Website In Collaboration With Protein One
  • Marketing
  • Media

Animal Logic Shows Off New Website In Collaboration With Protein One

Aussie visual FX and feature animation studio Animal Logic has unveiled its new web experience – a reimagined website – in collaboration with Sydney digital agency Protein One. Animal Logic felt it was important to engage a local digital agency to represent its brand online. The company’s online personality was one that required a team […]

Raunchy Marathon Ad Causes Utter Confusion
  • Campaigns

Raunchy Marathon Ad Causes Utter Confusion

B&T likes to award the "dumbest ad of the day" with a 15-inch devon knob. And this would be a processed meats shoe-in.

by B&T Magazine

B&T Magazine
Red Agency Wins Bio-Oil PR Account
  • Marketing

Red Agency Wins Bio-Oil PR Account

Red Agency staff set to challenge for the record for most people to squeeze into a lift after winning Bio-Oil business.