10 digital marketing trends for 2014

10 digital marketing trends for 2014
SHARE
THIS



2013 was a year that really evolved the way we market to our consumers and businesses. Gone are the days of traditional above- and below-the-line media plans. Nowadays, success metrics are increasingly measured via social shares, youtube views and of course, online conversion.

We’re excited with how far 2014 will push us digitally to the next level. Here are our digital marketing trend predictions for 2014. 

1. Content marketing is still king
In fact according to Social Media Today, 78% of CMO’s believe custom content is the future of marketing. The focus in 2014 is not only increasing content marketing, but also targeted, strategic content – more on this later.

2. Smarter social media marketing  
In 2013, organisations experienced highs and lows of interacting socially with the community. 2014 will see a more strategic, smarter and most importantly – careful approach – in social media marketing.

3. Real time marketing is not just a hype
Oreo’s “Dunk in the Dark” set a new benchmark for breakthrough marketing on Twitter. More will come in 2014.

4. Desktops are so passé
With mobile googling to exceed over 27 billion search queries by 2016 globally, desktops will be increasingly substituted with mobile devices and tablets.

5. Mobile engagement will surge
As a result of increased mobile and digital tablet usage, so too will the engagement on these devices. 26% of Australians have made a purchase on their smartphones. This is predicted to surge in 2014.

6. Mobile advertising will also grow
With facts like 87% of smartphone users in Australia say they notice mobile ads, advertising via mobile and digital tablet channels will no doubt increase.

7. Less words, more visual
The massive growth of infographics, Instagram and Vine reinforce the fact that we’re reading less and watching more. Visual media will dominate the market in 2014.

8. Content marketing will be more targeted
91% of adults have their mobile phones within arms reach 24/7. So it’s no wonder delivering multimedia directly to the user’s mobile based on their location (via GPS technology) will grow. It’s relevant, timely and simply clever.

9. Challenger brands will conquer
Challenger brands have the flexibility to be more responsive and adaptive to new technologies. Look out for challenger brands making some noise in the 2014 digital landscape.

10. More B2B marketers will use Slideshare
Voted among World’s Top 10 tools for education and e-learning in 2010 and now with over 58 million unique visitors a month, using Slideshare for B2B digital marketing will accelerate in Australia.

 

Grace Chau, Agency Director and Founding Partner, Attractivo

View the presentation at: http://goo.gl/z5t1JE

Please login with linkedin to comment

Latest News

Introducing More Ways To Shop On Instagram
  • Media
  • Technology

Introducing More Ways To Shop On Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]