Posted by C2 Melbourne
9 March, 2018

Marketing Manager

Take part in developing the marketing strategy for a business conference that has established a distinct identity through constant innovation and a following from people representing a variety of industries across the globe.

Reports directly to the Executive Director of Business Development

Roles and responsibilities:

  • Development of marketing strategy with the VP and execution of the annual marketing plan
    • Including digital marketing strategy
    • Lead generation
    • Newsletter strategy
    • PR and messaging
    • Tracking budget
    • Establishing KPIs based on Business objectives provided by the VP Marketing
  • Budget accountability for marketing plan
  • Ensure the positioning of the brand is consistently applied throughout all marketing, product, sales and service execution in conjunction with the company’s Global and Local brand guidelines
    • Build brand collateral for all departments and support biz dev with adequate material
    • Establish best-practices for internal and external documentation
  • Oversee the day-to-day activities of the Marketing and Communications department including budgeting, planning and staff development.
    • Oversee and manage consolidated marketing budget
    • Oversee contractor and supplier relations and manage contracts and rates
  • Manage external service provider relationships including:
    • contractors in PR, Social media, Graphic Design, etc
    • Media buyers and Digital media partners (retargeting, SEM, etc)
  • Manage and build the relationship with our external partners and management of deliverables
  • Oversee the local team’s creation and management of the communications strategy and content creation for both local and international markets (including China)
  • Hire (with the VP Marketing and Executive Director Business Development) the on-the-ground marketing team
  • People management (2+ resources)

Job requirements

  • At least five years’ experience in a similar marketing role
  • Proven record of marketing strategy development and execution against key internal performance indicators
  • Fluent in English and proficient in both written and spoken communication
  • Performance: quality output, achieving results, meeting targets
  • Problem solving and decision making: using initiative, sound judgment
  • Managing and developing: results gained from logical, effective time management and strategic planning
  • Inventiveness: creativity, innovation, open to change flexibility
  • Workplace contribution: positive addition to workplace through attitude and output, adheres to WH&S requirements
  • Professionalism: personal presentation, upholds company branding, commitment to quality
  • Proficient in using MS Office (Word, Excel, PowerPoint, Outlook) and ability to pick up new collaborative technologies such as Google Drive, Dropbox, Asana and Slack etc.
  • Flexibility to work outside of standard business hours for events as required.

Let’s Talk

This is a 0.8FTE equivalent contract, offering flexibility. If this sounds like a role you’ll love, we want to chat. Send us a resume with a description of your past work and let us know why it’s the role for you.

Email with the subject line “Marketing Manager”.

Seniority Level



  • Events Services

Employment Type


Job Functions

  • Marketing
  • Sales
  • Public Relations

Employment conditions

Job Type

For further information

Meryn Pratt
+61 419321771