Posted by C2 Melbourne
9 March, 2018

Communications Specialist

Take part in developing the communication and advertising strategy for a business conference that has established a distinct identity through constant innovation and a following from people representing a variety of industries across the globe.

Reports directly to the Marketing Manager

Roles and responsibilities:

Communication management

  • In conjunction with the Melbourne Communication Manager, development of all scripting requirements for local content, including newsletters, videos, news articles, and social media
  • Management of translation of English content to Chinese (Mandarin) and localising messaging to meet social customs and brand guidelines
  • Management of campaigns, marketing collateral, communication tools and sales tools in collaboration with the team of biz dev specifically for the China market.

Social media

  • Social media management – China: In conjunction with the Communications Manager:
    • Develop relevant content topics to reach the company’s target customers in China
    • Create, curate, and manage all published content (images, video and written) in China
    • Set up and optimize pages within each platform to increase the visibility of company’s social content
    • Moderate all user-generated content in line with the moderation policy for each community
    • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
    • Develop and expand community and/or influencer outreach efforts.
    • Oversee design (ie: WeChat and other Chinese-focussed social media)
    • Create and manage promotions and Social ad campaigns.
    • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
    • Analyze key metrics and tweak strategy as needed; Compile reports for management showing results
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews in conjunction with Communications Manager
  • Monitor local Chinese trends in social media tools, applications, channels, design and strategy.
  • Identify threats and opportunities in user-generated content surrounding the company.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.

Job requirements

  • At least three years’ experience in a similar marketing role
  • Proven record of delivering a sound communication strategy against key internal performance indicators
  • Fluent in English and Chinese (Mandarin) and proficient in both written and spoken communication
  • Performance: quality output, achieving results, meeting targets
  • Problem solving and decision making: using initiative, sound judgment
  • Managing and developing: results gained from logical, effective time management and strategic planning
  • Inventiveness: creativity, innovation, open to change flexibility
  • Workplace contribution: positive addition to workplace through attitude and output, adheres to WH&S requirements
  • Professionalism: personal presentation, upholds company branding, commitment to quality
  • Proficient in using MS Office (Word, Excel, PowerPoint, Outlook), and WordPress, and ability to pick up new collaborative technologies such as Google Drive, Dropbox, Asana and Slack etc.
  • Proficient in use of WeChat and other local social media/communication tools in China
  • Flexibility to work outside of standard business hours for events as required.

Let’s Talk

This is a 0.2 FTE equivalent contract, offering flexibility. If this sounds like a role you’ll love, we want to chat. Send us a resume with a description of your past work and let us know why it’s the role for you.

Email with the subject line “Communications Specialist – China”.

Employment conditions

Job Type

For further information

Meryn Pratt
+61 419321771