Corporate world vs adland 7 May 2012 0 comments Sometimes it seems that agency folk are from Mars while corporate suits are from Venus. Here, Madeleine Ross investigates how they can learn from each other's differences…
Setting the agenda 7 May 2012 0 comments With a long background in marketing, Margaret Zabel has much to bring but also much to learn as the industry’s agency champion in her new role as CEO of The Communications Council, reports Claudine…
The production problem 7 May 2012 0 comments With production budgets and schedules getting tighter and clients increasingly demanding longer form content at low prices, the production sector is facing some big challenges. Claudine Capel finds…
The New Zealand Media Landscape 26 Apr 2012 0 comments New Zealand was dealt a turbulent 12 months of highs with the Rugby World Cup and lows with the Christchurch quake last year. So Jessica Kennedy asks the media sector how it is holding up and finds a…
Play time 26 Apr 2012 0 comments After triumphing at the B&T Awards last year, Play Communication continues to drive and redefine the experiential space down under. Here, MD Johannes Weissenbaeck tells Madeleine Ross about the…
Yes No, Maybe: Should agencies refuse to pitch unless they are paid? 26 Apr 2012 0 comments The Australian Association of National Advertisers has issued guidelines to its members asking them to consider paying agency to pitch in certain circumstances where pitches are "complex, extended…
The lure of the bearded ladies 23 Apr 2012 0 comments Research based insights consultancy and specialists in emotional engagement, Inside Story, used state-of-the-art eye scanning technology combined with an online survey to guage how viewers…
New kids on the block 18 Apr 2012 0 comments The changing nature of the media business means that there are brand new job roles popping up all over the place – especially in the field of data. Claudine Capel spoke to eight people bravely…
Dare to be different 12 Apr 2012 0 comments Most media plans tend to go no further than the usual above-the-line and below-the-line executions, but there are a range of weird and wonderful media that could create real cut through for your…
Making connections 11 Apr 2012 0 comments As the new head of one of Australia's iconic ad agencies Naseema Sparks knows better than most the importance of connecting with corporate Australia as Tim Addington finds out.
