New Social Network “Viewpop” Lets You Share 3-D Photos

New Social Network “Viewpop” Lets You Share 3-D Photos
SHARE
THIS



A social network app called Viewpop where people can capture and share 3-D images has just launched. Viewpop’s CEO and co-founder, Peter Brennan, chats with B&T about its retro inspiration, a beginner’s guide to the technology and why this could revolutionise the way we view photos on social media.

“It basically captures a video in one second and then plays the video back and forward by the use of the accelerometer in the phone. That’s what gives you the 3-D look and feel. Each handset is different, particularly the android market, but the iPhone accelerometer allows you to see 3-D by just tilting your phone from side to side.”

An accelerometer is hardware within the phone which senses the speed of movement and gravity of the phone, it also senses the angle at which the iPhone is being held. For example it’s the part of the phone which switches an image horizontally when you’re watching YouTube.

The inspiration for Viewpop came from the most unlikely of places: “We did a roadtrip to the US a few years ago, and found an old Viewmaster in a thrift-store in Portland, Oregon. When you look at a Viewmaster your left eye sees the left image and your right eye sees the right image, your brain fuses them together to make a 3-D picture. That was the inspiration, how can we reinvent this and bring it into the current day and age.”

1424146557938

The app is targeted at three primary segments. “The first is individuals who can capture moments with friends and family like you would at a BBQ; the second is creators, people who really think outside the box. We’re really excited to see what they can do with this platform, see how they can use it in new and innovative ways; the third is brands and companies that are showcasing products, allowing people to engage more in that piece of content they’ve created instead of just looking at a flat picture of it.”

viepopp

For Brennan the ability to capture and share 3-D images can appeal to a wide range of companies. “There’s so many brackets and different verticals we can look at- travel, property market, food and drink, fashion. We’re initially focusing on fashion, because we think brands can leverage it and get value out of it, but as the app develops we’ll be looking at different industries to get into as well.

“We’re really excited to see where it goes.”

Viewpop will initially be available iOS (iPhone) users only. Check it out here. 

Last year the app made the top 10 shortlist, out of more than 2,000 international startups, at the technology conference Web Summit. Some of the biggest startups in the world have participated in the annual conference, from Uber & Instagram to Kickstarter and Stripe.

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine