Millennials Will Be The Biggest PC-Users In 2016: Deloitte Predictions

Millennials Will Be The Biggest PC-Users In 2016: Deloitte Predictions
SHARE
THIS



This year will be the year of the photo, while millennials will keep everyone guessing as they continue to buck traditional trends.

In no surprise to anyone, one of Deloitte’s Technology, Media & Telecommunications (TMT) predictions for 2016 is the continued popularity of the smartphone, but for uses other than the old phone call.

The TMT report anticipates that 26 per cent of smartphone users in developed markets will not make any traditional phone calls in a given week in 2016.

“In Australia our Mobile Consumer Survey 2015 showed that instant messaging (IM) use jumped nearly 70 per cent in 2015,” Deloitte technology partner Stuart Scotis said.

“Millennials have grown up with smartphones and tablets and use IM as their primary form of communication. They are leading the rise of the data exclusive, with social networks, IM and ‘over the top’ (OTT) messaging apps driving the trend.

“We see this as a customer need for both affordability and control. ‘Over the top’ services accessed via WiFi provide the cost incentive and the freedom to choose how, when, or if to respond.”

And with the rise of innovative smartphone technology, Deloitte national media lead partner Clare Harding said photos on the smartphone aren’t going anywhere.

“The Deloitte 2015 Australian Mobile Consumer Survey highlighted that Australians love to take photos, with 95 per cent of us having taken a photo on our smartphone,” Harding said.

In 2016 Deloitte predicts that 2.5 trillion photos will be shared or stored online, a 15 per cent increase on 2015.   The overall network impact of this will be 3.5 exabytes of data – that is 3.5 billion gigabytes – an increase of 20 per cent year on year.

“2016 will be the year of the photo,” Harding said at the TMT media briefing. “The question is when, or is, the video next?”

Harding added the trends show that, millennials especially, are “more likely to respond to a photo post rather than if it’s a text-only post”, citing a change in the “way we interact to share moments”.

“There’s a dominance of the smartphone – they’re ubiquitous,” Harding said. “And we think this is going to continue to grow.”

“Photo-sharing apps, fast wireless networks and the increasing quality of smartphone cameras are catalysing this trend with age no barrier, as Aussie Grandmas also show us how it’s done,” Harding continued.

“Our survey revealed that in Australia women (73 per cent) are far more likely to use their smartphone to share a photo on social media compared with men (57 per cent) and that not only is Grandma likely to take your photo (29 per cent taking photos weekly), she might also post it on social media (7 per cent posting weekly)!”

But one of the more interesting, and probably slightly hipster, trends, is the continued rise of the PC for millennials, and the tendency for young kids to avoid conformity and surprise trend-watchers.

“Trailing millennials (18-24 year olds) are also predicted to buck a trend in 2016,” Scotis said. “Just as in 2015 when Deloitte predicted that print books would continue to dominate the publishing industry, we are now predicting that the generation most expected to give up the PC will do just the opposite, and be the most pro-PC of all age groups.”

“Despite being the smartphone generation, millennials see PCs as complementary to their mobile device, rather than a substitute. Trailing millennials are more than happy to have a smart phone in one hand and a laptop open in front of them.

“They prefer PCs for streaming content and watching long videos, computer games, working and studying, online shopping, banking and creating and editing content.”

 

Please login with linkedin to comment

Latest News

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges
  • Advertising

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges

Susan Hoffman, co-chief creative officer at Wieden+Kennedy (W+K), has been appointed chair of judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of W+K’s most memorable and game-changing ads, including Nike’s ‘Revolution’, Old Spice’s ‘The Man Your Man Could Smell Like’ and Chrysler’s Super Bowl spots starring Eminem and Clint […]

Experiential Agency Kreate Gets Bought Out By Staffers
  • Marketing

Experiential Agency Kreate Gets Bought Out By Staffers

Leading experiential marketing agency, Kreate Australia is embarking on an exciting growth strategy following its purchase by three of the agency’s existing management team from its UK founder, Steve Evans.

Carat Snares Media For Event Hospitality And Entertainment
  • Media

Carat Snares Media For Event Hospitality And Entertainment

Carat has won the media strategy, planning and buying responsibilities for Event Hospitality and Entertainment, the group behind popular hotel, entertainment and leisure experiences including QT Hotels, Rydges Hotels & Resorts, Event Cinemas, Moonlight Cinemas and Thredbo.

Top Tips To Build Millennial Brand Advocates
  • Opinion

Top Tips To Build Millennial Brand Advocates

In this guest post, Zach Hotchkiss (pictured below), country manager at CX management agency Medallia, offers his tips to snare, keep and then turn Gen Ys into your brand’s advocates…  It seems not a day goes by without an article about the brands and industries Millennials are killing off. From retail to transport to banks, the sectors that these […]

Opinion

by B&T Magazine

B&T Magazine
Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine